GoHighLevel vs WhatConverts: Which Tool Grows Faster?
Struggling to track your leads and turn them into sales? If you are running an agency or managing leads, you are familiar with GoHighLevel and WhatConverts. Both are powerful—but built for different goals.
GoHighLevel is a single-place CRM and marketing platform that automates campaigns and client management, and creates funnels. WhatConverts, on the other hand, is a specialized lead tracking and reporting tool that lets you see the location of all your calls, forms, and chat leads.
It can save your time, money, and stress to know which tool will fit your business. In this guide, we will describe their features, prices, advantages, and disadvantages. At the end, you will know which one best suits your agency or marketing requirements.
Key Takeaways:
GoHighLevel: All-in-One Growth Platform
GoHighLevel, your business growth tool. It is designed to save time and improve outcomes for agencies, marketers, and developing businesses.
It has all that under a single roof:
You are able to deal with leads, create campaigns, and develop more in less effort.
GoHighLevel also offers membership sites – build courses, lock content, and create learning platforms. Resell white-label services at higher profits.
Get started with GoHighLevel – Get our free 30-day trial and start making your business run much smoother.
Read this: GoHighLevel vs Wicked Reports: Which Suits You Best?
WhatConverts: Track Every Lead, From Every Source
WhatConverts assists you in determining the true sources of your leads.
It is designed to support marketers and agencies as well as sales teams that require proving ROI through clear tracking.
Key features include:
Using WhatConverts, you can tell the specific ads, keywords, or campaigns that bring real customers.
It is easy, effective, and designed to demonstrate your marketing performance.
GoHighLevel vs WhatConverts: Key Differences
GoHighLevel and WhatConverts are excellent marketing tools.
But they target different purposes; one can assist you in managing and automating, the other can assist you in tracking and measuring. Here’s how they compare:
GoHighLevel vs WhatConverts: Purpose and Target Users
GoHighLevel is designed to meet the needs of agencies and businesses desiring a single platform to automate and manage clients. WhatConverts is designed for marketers and the sales team to track each lead and demonstrate the ROI.
| Platform | Best For | Main Use Case |
| GoHighLevel | Agencies, freelancers, small businesses | CRM, automation, funnels, client management |
| WhatConverts | Marketers, PPC experts, agencies | Call, form, and chat tracking; lead attribution |
GoHighLevel vs WhatConverts: Lead & Campaign Management
GoHighLevel is the solution that lets you create and automate your campaigns on a single dashboard. WhatConverts assists you in tracking and recording all leads on advertisements, calls, and forms.
| Feature | GoHighLevel | WhatConverts |
| Lead Capture | Built-in forms, funnels, and websites | Tracks leads from calls, forms, and chats |
| Campaign Tools | Funnels, SMS, and email automation | Connects to Google Ads, Facebook Ads, and more |
| Optimization | Full automation and follow-up | Detailed tracking and lead attribution |
| Reporting | Marketing and sales pipeline | Source, keyword, and campaign-level data |
| Best For | Automating marketing & client flow | Measuring ROI from all channels |
GoHighLevel vs WhatConverts: CRM & Communication
GoHighLevel provides a full CRM with built-in communication features. WhatConverts offers lead insight with full control in other CRMs.
| Feature | GoHighLevel | WhatConverts |
| CRM | Full built-in CRM | Integrates with third-party CRMs |
| Communication | SMS, calls, emails, voicemail | Lead notifications and reports |
| Automation | Smart workflows & campaigns | Tracking-based alerts |
| Appointments | Calendar booking tools | None built-in |
GoHighLevel vs WhatConverts: Analytics & Reporting
GoHighLevel shows how your marketing performs and converts.
WhatConverts gives deep data on where leads come from and which ads work best.
| Feature | GoHighLevel | WhatConverts |
| Data Focus | CRM, funnel, revenue data | Source, keyword, ad, and campaign data |
| Attribution | Internal pipeline | Multi-channel attribution |
| Reporting Type | Sales & marketing overview | ROI and cost-per-lead tracking |
| Best For | Managing growth | Proving ad performance |
GoHighLevel vs WhatConverts: Integration & Flexibility
GoHighLevel replaces many tools in one place. WhatConverts connects with your favorite apps for better tracking and reporting.
| Feature | GoHighLevel | WhatConverts |
| Integrations | Zapier, Facebook, Google, Stripe, Twilio | Google Ads, Analytics, CRMs, and call systems |
| Setup | One complete platform | Works alongside existing tools |
| White Label | Yes, for agencies | No |
| Free Trial | 14-day trial | Free demo available |
GoHighLevel vs WhatConverts: Pricing Breakdown
GoHighLevel offers flexible plans for all types of businesses — from small teams to full agencies.
It’s built for automation, lead management, and scaling with advanced tools like CRM, funnels, and white-label options.
WhatConverts focuses on accurate lead tracking and analytics.
Its pricing is based on the number of leads and tracking sources you manage, giving you clarity on performance and ROI.
GoHighLevel provides more tools in one place, while WhatConverts gives deep tracking power and reporting.
GoHighLevel Pricing:
| Plan | Price / Mo | Free Trial | Users | Key Features |
|---|---|---|---|---|
| Starter | $97 | 30 Days | Unlimited | Funnels, CRM, Basic Reports |
| Unlimited | $297 | 30 Days | Unlimited | Automation, Advanced Reports, White Label |
| SaaS Pro | $497 | 30 Days | Unlimited | Full Automation, Reselling, Advanced API |
WhatConverts Pricing:
| Plan | Price / Mo | Free Trial | Users | Key Features |
|---|---|---|---|---|
| Standard | $30 | 14 Days | 1 | Call, Form & Chat Tracking |
| Pro | $60 | 14 Days | 5 | Multi-Source Tracking, ROI Reports |
| Elite | $100+ | 14 Days | 10+ | Advanced Attribution, Custom Dashboards |
“Still confused after the pricing comparison? Want something cheap and valuable.
Schedule a free consultation with a GHL expert. To get in-depth insight about GHL that how it helps to grow your business.”
Read this: GoHighLevel vs Hyros: Which Tool Is Best for Marketing?
GoHighLevel vs WhatConverts: Pros and Cons
Both GoHighLevel and WhatConverts are powerful tools — but they serve different goals.
Here’s a quick breakdown of what each one does best and where they fall short.
GoHighLevel Pros and Cons
- Complete CRM, funnel, and automation.
- Ideal for agencies and marketers.
- Built-in SMS, email, and booking tools
- White-label options for resellers
- 30-day free trial and unlimited users
- It can feel complex for beginners
- Requires setup and learning time
- The mobile app has limited features
- Some advanced features need a higher plan
- Slightly higher starting cost
WhatConverts Pros and Cons:
- Tracks calls, forms, and chats in one place
- Great for ROI tracking and reporting
- Easy to use and simple dashboard
- Connects to Google Ads, Analytics, and CRMs.
- Accurate data attribution
- Not a full CRM or automation platform
- Limited marketing tools
- No funnel or campaign builder
- Pricing increases with lead volume
- Fewer customization options
Which One Should You Choose?
GoHighLevel is ideal when an agency demands a single tool. WhatConverts is suitable for tracing each lead. It displays the origin of every call, form, and chat. It is best to use it when marketers are concerned about ROI and verified lead data.
When considering the two, consider your objectives, the size of the team, and the budget. You don’t have to pick just one. Several companies combine both tools.
