ActiveCampaign Vs GoHighLevel: Which is Best for Agencies
Trying to decide between ActiveCampaign vs GoHighLevel? It can be tough. Both platforms have multiple features, but they are made for different types of users.
ActiveCampaign works well for small businesses that want simple email marketing. But GoHighLevel goes way beyond that. It is packed with tools built just for agencies that want to grow fast.
If you want to scale fast, get more leads, and run everything in single place – this breakdown is for you. This guide will compare both platforms on various aspects.
Key Takeaways
Gohighlevel Vs ActiveCampaign: Main Focus
ActiveCampaign started back in 2003. It focused on email marketing and later grew into a full marketing automation tool.
It became popular with small and medium businesses that needed help with emails, workflows, and basic CRM tasks.
GoHighLevel, also called GHL or HighLevel, launched in 2018. It was built for agencies right from the start. The goal was to give marketers and digital agencies everything they needed in one place.
So while ActiveCampaign led the way in email tools, Go High Level came in with a full suite of features for growing agencies fast. And that is where the real difference begins.
Read this: How to Set Up Your GoHighLevel Account?
ActiveCampaign Vs GoHighLevel: Pipeline Management
ActiveCampaign has a built-in CRM that works well for basic contact and deal tracking. You can create pipelines and move leads through different stages, but it mainly supports small teams with simple needs.
GoHighLevel (GHL) takes CRM to the next level. It is built for agencies managing lots of clients and leads. You can build custom pipelines, track every deal, and even assign tasks to team members easily.
So, if you need powerful pipeline management with advanced tools, HighLevel is a better fit.
ActiveCampaign Vs GoHighLevel: Email and SMS Marketing
ActiveCampaign is known for strong email marketing tools. It has easy builders and smart automation. You can send personalized emails to your contacts. But SMS only lets you send texts, not get replies.
GoHighLevel handles both email and SMS well. It supports two-way texting, so replies come back. This keeps conversations going automatically with keyword replies and follow-ups.
Pro Tip
Use HighLevel call tracking feature. See which marketing channels bring phone calls and focus your budget smarter.
ActiveCampaign Vs GoHighLevel: Automation Features
ActiveCampaign is known for strong email automation. You can set up workflows based on user actions like clicks, signups, or purchases. It is great for email sequences and tagging.
GoHighLevel (GHL) takes automation even further. You can build full workflows across email, SMS, calls, voicemails, and social messages. It even lets you automate replies based on keywords and actions in real-time.
HighLevel also gives you pre-built templates and tools like form triggers, booking links, and lead follow-ups. All on autopilot.
ActiveCampaign Vs GoHighLevel: Lead Generation Tools
ActiveCampaign helps capture leads through forms and landing pages. It also connects with Facebook Lead Ads. But you may need extra tools for full setup and tracking.
GoHighLevel has you everything in one place. Forms, surveys, landing pages, funnels, and even full websites.
You can also connect Facebook Lead Ads straight to your CRM without needing third-party tools. Plus, HighLevel lets you automate follow-ups through text, email, and calls so leads never go cold.
Pro Tip
Set up automated SMS or messages that reply based on specific words your leads send.
ActiveCampaign Vs GoHighLevel: Pricing
ActiveCampaign charges more as your contact list grows. The bigger your list, the higher your monthly bill. This can get expensive fast.
GoHighLevel has three plans to fit different agency needs:
Plus, HighLevel lets agencies try the platform risk-free for a month. This gives plenty of time to explore its tools.
ActiveCampaign Vs GoHighLevel: Dashboard Experience
ActiveCampaign has a clean layout but can feel a bit complex for new users. It works well for simple campaigns. But managing multiple clients or tools might require switching between tabs or extra platforms.
HighLevel dashboard is simple to navigate. You see leads, messages, pipelines, and bookings in a unified place. Plus, you can also customize it as per your needs.
ActiveCampaign Vs GoHighLevel: White-Label Capabilities
ActiveCampaign does not offer white-label options. The branding stays the same, so clients always see ActiveCampaign name.
GHL is built for agencies that want to shine. You can fully rebrand the platform. Change the logo, colors, and even the URL.
Your clients will think the entire platform is yours. That builds trust and helps your agency look more professional.
ActiveCampaign Vs GoHighLevel: Ease of Use
ActiveCampaign is easy to use for people who mainly want to send emails and create simple automations. The dashboard is clean, and the tools are straightforward for beginners.
GHL has more features, so it might take a little longer to learn at first. But once you get the hang of it, everything is organized to help agencies manage many clients quickly.
Plus, HighLevel has helpful templates, snapshots, and guides to make setup fast and simple. That saves time and provides better value.
ActiveCampaign Vs GoHighLevel: Integrations and Flexibility
ActiveCampaign offers many integrations with popular tools like Shopify, WordPress, and Zapier. It works well if you already use lots of third-party apps.
HighLevel also connects with major tools, but its real strength is doing more without needing extra apps. From email marketing to pipelines, landing pages, and texting. It is all built in.
HighLevel also supports webhooks, custom APIs, and direct lead ad connections, giving agencies more control and flexibility.
So, if you want fewer tools and more power, GoHighLevel keeps it simple and strong.
ActiveCampaign Vs GoHighLevel: Customer Support
ActiveCampaign offers email support and a helpful knowledge base. There is also live chat, but sometimes getting quick help can take longer.
GHL is known for friendly, fast, and 24/7 support. Agencies can get help through live chat, Zoom calls, and a Facebook community.
Plus, HighLevel offers migration support to move your data from one platform to another.
ActiveCampaign Vs GoHighLevel: Data Security
ActiveCampaign offers strong security features like data encryption, two-factor authentication, and regular backups. It has a solid track record of uptime and keeping data safe.
High Level also takes security seriously. It provides secure data storage, SSL encryption, and regular updates to protect user information.
ActiveCampaign Vs GoHighLevel: Comparison Table
| Feature | ActiveCampaign | GoHighLevel (GHL) |
| Best For | Small to mid-sized businesses | Agencies and marketers |
| Pricing | Increases with contacts | Fixed monthly fee, unlimited users |
| Email Marketing | Strong, easy to use | Powerful with templates and sequences |
| SMS Marketing | Send only, no replies | Two-way texting and automation |
| White-Label Option | No | Yes, full white-label available |
| Client Management | Limited multi-client support | Unlimited clients and sub-accounts |
| Automation | Good, mostly email-focused | Advanced, email + SMS + more |
| Landing Pages & Funnels | Yes, but basic | Built-in funnel and website builder |
| Customer Support | Business hours | 24/7 live chat, Zoom, and community |
How to Migrate from ActiveCampaign to Gohighlevel
Start by exporting your contacts, tags, and lists from ActiveCampaign. You will get a CSV file. GoHighLevel lets you upload that file directly into the system. Just go to the Contacts section and use the import tool. You can map fields like name, phone number, email, and custom tags.
For automations, emails, and workflows, things work a bit differently. You will need to recreate those inside HighLevel.
Moving from ActiveCampaign to HighLevel is worth it if you want an all-in-one system. It may take a little time upfront, but it saves more later.
With unlimited contacts and advanced tools, HighLevel can help you grow faster and smarter.
Read this: Gohighlevel for Freelancers with Free Template + $10K Bonus and Free Consultation
Which Platform Wins for Agencies?
For agencies, GoHighLevel takes the win.
It gives unlimited users, clients, and tools under one roof. You get email, SMS, funnels, CRM, scheduling, and automation, white-label and more.
ActiveCampaign is great for email marketing but lacks tools made for agency growth. It charges more as your contacts grow. It also does not support two-way texting or white-label features.
If you want a complete, agency-first platform built to boost results, GoHighLevel is the top pick.
