GoHighLevel Vs Make: A Full AI Automation Platforms Comparison 2025
Do you want to know what the business automation prospects look like in the year 2025? Selecting the proper strategy impacts your processes, generates leads can engages customers uniquely. As there are so many tools available on the interment it becomes very important that you have to select the tool according to your requirements.
If you are comparing GoHighLevel (GHL) with Make, previously known as Integromat, this content is for you.
While both are powerful, GoHighLevel stands out as a top choice for businesses wanting a comprehensive, all-in-one solution with flexibility and compatibility that reigns over other solutions.
Quick Tip: GoHighLevel offers a 30-day free trial through our special link, giving you extended time to explore its features without commitment.
Let’s dive into a detailed comparison to decide which platform would actually help your business to grow.
Key Takeaways
Let’s start
| Feature | GoHighLevel | Make |
|---|---|---|
| Primary Focus | Customer interaction, sales process simplification, and lead generation | Integration capabilities and app connectivity |
| Core Strength | CRM management and marketing automation | Customizable workflows linking apps |
| Specialty | Tracking leads and clients | Building intricate workflows across multiple software |
| Best For | Businesses and professionals seeking a comprehensive tool for managing customer relationships and automating marketing tasks | Businesses needing robust integration to connect various apps and streamline processes |
| Type | SaaS platform focused on CRM and marketing automation | SaaS platform with integration and automation capabilities |
Key Comparisons Between GoHighLevel and Groovefunnels
It is time to work it out and juxtapose the natures of GoHighLevel and Make. So you will get a clear picture of which software works well in particular to your digital marketing objectives.
Never miss: GoHighLevel Vs Unbounce: A Complete Comparison 2025
Core Features:
| Feature | GoHighLevel | Make |
|---|---|---|
| Complete CRM | Organize the contact list, record communications, and set up subsequent actions | N/A |
| Marketing Automation | Create email, SMS, and social media campaigns with integrated features | Integration-focused automation with hundreds of cloud & web apps |
| Sales Funnels | Build efficient and flexible funnels to enhance conversion | N/A |
| Appointment Scheduling | Avoid using calendars for bookings and reminders to reduce time consumption | N/A |
| Reputation Management | Monitor and moderate brand reputation on social media | N/A |
| Integration-Focused Automation | N/A | Integrate apps and extend capabilities of hundreds of cloud & web applications |
| Custom Workflows | N/A | Easily move data between apps by creating complex workflows |
| Real-Time Monitoring | N/A | Utilize real-time control to monitor automation progress |
| Scenario Scheduling | N/A | Schedule workflows to run at specific times or intervals |
Quick Note
Make is powerful when it comes to integrations, but it lacks the built-in CRM and marketing capabilities that GHL offers, requiring extra tools for full customer management.
Marketing Automation:
| Feature | GoHighLevel | Make |
|---|---|---|
| Marketing Automation | Offers comprehensive marketing automation, including SMS, email, and social media message creation and scheduling within the platform. | Does not provide native advertisement automation; requires integration with third-party tools for marketing campaign management. |
| Customized Messaging | Allows for personalized customer interaction with tailored SMS and email campaigns, enhancing response rates and conversion. | Basic workflow automation; lacks advanced built-in marketing customization without third-party integrations. |
| Advertisement Automation | Supports advanced marketing automation directly in the platform. | Lacks native advertisement automation and relies on integrations for complete marketing solutions. |
| Integration Requirement | Minimal integration needed as it is an all-in-one marketing platform. | Requires integration with other third-party marketing tools for full campaign management capabilities. |
| Response and Conversion Boost | Enhanced due to automated, customized communication strategies. | Limited unless integrated with other tools capable of such features. |
Quick Tip
However, for a more integrated experience with built-in marketing tools all in one, GHL is the clear winner. It’s especially for merchants who want automation of all processes.
Unique Categories:
| Feature | GoHighLevel | Make |
|---|---|---|
| Marketing Automation | Offers comprehensive marketing automation, including SMS, email, and social media message creation and scheduling within the platform. | Does not provide native advertisement automation; requires integration with third-party tools for marketing campaign management. |
| Customized Messaging | Allows for personalized customer interaction with tailored SMS and email campaigns, enhancing response rates and conversion. | Basic workflow automation; lacks advanced built-in marketing customization without third-party integrations. |
| Advertisement Automation | Supports advanced marketing automation directly in the platform. | Lacks native advertisement automation and relies on integrations for complete marketing solutions. |
| Integration Requirement | Minimal integration needed as it is an all-in-one marketing platform. | Requires integration with other third-party marketing tools for full campaign management capabilities. |
| Response and Conversion Boost | Enhanced due to automated, customized communication strategies. | Limited unless integrated with other tools capable of such features. |
| CRM and Centralized Management | Provides an all-in-one platform covering CRM, email marketing, automation, and more. Ideal for users needing a centralized marketing and client management hub. | Does not offer CRM or built-in marketing automation. Best suited for custom workflows and integrating various apps to build specific processes. |
| Best Use Case | Ideal for users wanting a comprehensive, centralized marketing and management tool. | Perfect for users who need to connect multiple apps and build complex, custom workflows. |
Sales Funnel and Lead Management:
| Feature | GoHighLevel | Make |
|---|---|---|
| Marketing Automation | Offers comprehensive marketing automation, including SMS, email, and social media message creation and scheduling within the platform. | Does not provide native advertisement automation; requires integration with third-party tools for marketing campaign management. |
| Customized Messaging | Allows for personalized customer interaction with tailored SMS and email campaigns, enhancing response rates and conversion. | Basic workflow automation; lacks advanced built-in marketing customization without third-party integrations. |
| Advertisement Automation | Supports advanced marketing automation directly in the platform. | Lacks native advertisement automation and relies on integrations for complete marketing solutions. |
| Integration Requirement | Minimal integration needed as it is an all-in-one marketing platform. | Requires integration with other third-party marketing tools for full campaign management capabilities. |
| Response and Conversion Boost | Enhanced due to automated, customized communication strategies. | Limited unless integrated with other tools capable of such features. |
| CRM and Centralized Management | Provides an all-in-one platform covering CRM, email marketing, automation, and more. Ideal for users needing a centralized marketing and client management hub. | Does not offer CRM or built-in marketing automation. Best suited for custom workflows and integrating various apps to build specific processes. |
| Best Use Case | Ideal for users wanting a comprehensive, centralized marketing and management tool. | Perfect for users who need to connect multiple apps and build complex, custom workflows. |
| Funnel Builder and Lead Capture | Equipped with a funnel builder that supports complex, multi-stage sales funnels with comprehensive tracking and analysis. Includes a CRM feature for lead tracking and follow-up, making selling easier. | Permits basic lead tracking but lacks a built-in funnel builder and inherent sales tracking capabilities. |
Quick Note: That’s why GoHighLevel works so well for ‘selling’ businesses, as their sales funnel and lead management are fully optimized for driving conversions.
AI-Powered Automation:
| Feature/Platform | GoHighLevel | Make |
|---|---|---|
| AI Capabilities | Advanced AI integration for automation, enabling smart workflows that adjust according to client actions. | Basic AI capabilities, mainly connecting external AI tools without built-in AI for direct marketing or CRM tasks. |
| Automation Features | Allows scheduling messages, behavior-based campaign control, and AI-driven process automation. | Focuses on connecting various apps but lacks AI-driven marketing or CRM task automation. |
| App Integration | Provides intelligent automation with built-in AI. | Known for extensive app integration capabilities. |
| Use Case | Ideal for businesses needing smart, behavior-responsive workflows for enhanced client engagement. | Suitable for users looking to integrate different apps and create basic automated workflows. |
Pro Tip
For advanced AI marketing automation, GoHighLevel offers a more streamlined solution without needing multiple integrations.
Landing Page Optimization:
| Feature/Tool | GoHighLevel | Make |
|---|---|---|
| Built-in Landing Page Builder | Yes, includes drag-and-drop functionality, pre-made templates, and elements for creating compelling pages. | No, users need to integrate with external page builders for direct landing page creation. |
| Customization Options | Users can apply various designs and analytics, adapt, and adjust pages for optimized results. | Limited to interacting with existing page builders and integrating apps for forms and lead tracking. |
| Pre-made Templates | Available for streamlined page creation. | Not available. Users must rely on external tools for template access. |
| Ease of Use | Drag-and-drop editor makes it user-friendly for building and optimizing landing pages. | Requires integration with other apps/tools for page-building capabilities. |
| Analytics and Optimization | Built-in options to apply relevant analytics and adapt for better conversion rates. | Analytics depend on the third-party tools integrated by the user. |
Note: GoHighLevel’s builder is efficient and user-friendly, and it allows for quick, versatile landing page creation.
Targeted Audience:
| Target Audience | Benefits and Appeals |
|---|---|
| Agencies and Marketers | Ideal for agencies and service-oriented businesses focusing on scaling through CRM and automation. Integrated marketing solutions help streamline client account organization. |
| Small Businesses | Optimizes client communication, lead generation, and marketing across various channels within a single app. |
| Tech-Savvy Users | Appeals to users needing complex integrations and workflow automation across multiple applications. |
| Application Creators and Digital Teams | Suitable for startup sites and digital teams that need specific automation without technical coding knowledge. |
| Companies Focused on Automation | Best for businesses that want to automate specific processes rather than rely solely on CRM or traditional marketing software. |
Analytics and Tracking:
| Feature | GoHighLevel | Make |
|---|---|---|
| Analytics Focus | Comprehensive tracking of client engagement, conversion rates, and campaign success. | Collection of data on workflow efficiency, integration performance, and error detection. |
| Tracking Dashboard | Centralized user dashboard for tracking multiple marketing platforms and campaign results. | Workflow-centric dashboard with details on automated processes and integration steps. |
| Client Engagement | Provides metrics on client interactions and engagement levels with marketing content. | Not focused on CRM metrics but tracks automation performance to aid user decisions. |
| Conversion Rate Metrics | Detailed insights into conversion rates, allowing for analysis of campaign effectiveness. | Provides data to identify workflow efficiency but not directly related to conversion tracking. |
| Decision-Making Support | Facilitates decision-making by providing clear data on marketing campaign success. | Allows adjustments and corrective actions based on workflow data and error tracking. |
| Error Detection | Limited focus on error tracking as its primary aim is campaign performance. | Comprehensive error tracking for automated processes to enhance workflow reliability. |
| Customization | Customizable dashboard to cater to specific client and campaign needs. | Customizable for various automated workflows and process monitoring. |
| Key Benefit | Effective for agencies looking for detailed marketing analytics and client engagement tracking. | Ideal for businesses focusing on optimizing automated workflows and taking corrective measures. |
Note: GoHighLevel allows funnel tracking, so you can easily identify any flaw in the funnel and boost conversion rates.
Integrations and Compatibility:
| Platform | Key Features | Integration Capabilities | Customization & Automation |
|---|---|---|---|
| GoHighLevel | – Integrates with marketing and CRM platforms like email senders, payment processors, and social media. | – Supports seamless API connections for enhanced customization. | – Provides reliable, connected systems with richer automation. |
| – Simplifies forming complete marketing and CRM solutions through third-party app integration. | |||
| Make | – Known for its extensive integration capabilities across thousands of applications. | – Supports cross-industry functions and is renowned for integration purposes. | – High flexibility enables automation without programming. |
| – Allows modification and interconnection of multi-structured systems. | – Adaptable across various projects and industries for easier process automation. |
Remember: The integrations with GoHighLevel are particularly great if it is your go-to CRM. while Make’s extensive integrations make it a top choice for complex automation and cross-software workflows.
Marketing Tools:
| Feature | GoHighLevel | Make |
|---|---|---|
| Marketing Tools | Includes email, SMS, social networks, and funnels for comprehensive campaigns. | Does not provide built-in marketing tools like email or SMS campaigns. |
| CRM Capabilities | CRM-based, allowing users to monitor leads, set follow-ups, and enhance relationships. | Primarily focused on integration and automation, lacking native CRM capabilities. |
| Lead Interaction Tools | Offers surveys, forms, and appointment settings to boost lead engagement. | Relies on integrating external applications for similar lead interaction tools. |
| Automation | Automates follow-ups and lead communications effectively. | Specializes in automating tasks and data transfer between various applications. |
| Use Case | Best suited for businesses that need a comprehensive CRM and marketing solution. | Ideal for automating workflows and connecting different software tools within a marketing process. |
| Email/SMS Campaigns | Fully supports email and SMS campaigns with built-in tools. | No direct support for email or SMS campaigns; depends on integration with other platforms. |
| Application Integration | Has built-in tools but limited in comparison to Make for extensive integrations. | Strong in application integrations, allowing seamless connectivity and automation. |
| Data Transfer | Focuses on communication and customer relations rather than data transfer. | Designed to automate data transfer between various systems, ensuring streamlined processes. |
Tip: GoHighLevel’s all-in-one marketing platform helps users run and track multi-channel campaigns without switching platforms.
Price Plan:
| Plan | GoHighLevel | Make |
|---|---|---|
| Entry-Level | $97/month for core functionalities | Free: $0/month (1,000 Ops/month, basic functionalities) |
| Mid-Tier | Unlimited Plan: $297/month, includes white-labeling and unlimited sub-accounts | Core: $9/month (billed yearly), 10,000 Ops/month, unlimited active scenarios, Make API access |
| Upper-Tier | Pro/White Label: $497/month, designed for large agencies, with added custom solutions, integration, and priority support | Pro: $16/month (billed yearly), 10,000 Ops/month, custom variables & scenario inputs, priority scenario execution |
| Enterprise-Level | – | Teams: $29/month (billed yearly), designed for departments, 10,000 Ops/month |
| Trial Period | 30-day free trial | – |
Bonus: GoHighLevel offers a standard 14-day free trial through their official site, but with our exclusive link, you’ll receive a 30-day trial to fully test its capabilities before deciding. If you’re curious about how to get started, book a free call with our GoHighLevel expert to understand how to get the best ROI.
Customer Support:
| Feature | GoHighLevel | Make |
|---|---|---|
| Customer Support | Offers comprehensive customer support, including technical assistance to help clients with various features and installations. | Primarily offers support through documentation and community forums. |
| One-on-One Assistance | Provides the option to book free consultations with GHL specialists. | May not offer extensive one-on-one assistance as part of its support solutions. |
| Support Type | Direct customer support and personalized help. | Standard support with reliance on self-help resources. |
Tip: For businesses that are just starting to automate their operations, GoHighLevel’s hands-on approach guarantees that you get the best possible experience from the tool.
Advantages:
| Feature | GHL (Go HighLevel) | Make |
|---|---|---|
| Purpose | All-in-one marketing, CRM, and automation | Workflow automation and integration |
| Ease of Setup | Easy to set up and manage | Requires a learning curve for customization |
| Pricing | Cost-effective, unified pricing | Affordable entry pricing |
| Support and Resources | Excellent support and resources | Varies; community and documentation |
| Customization | Good customization within built-in tools | Highly customizable workflows |
| App Integrations | Limited to supported apps | Extensive app integrations |
Limitation:
| Feature/Aspect | GHL (GoHighLevel) | Make (formerly Integromat) |
|---|---|---|
| Price Point | Higher price point | Costs can add up with more integrations |
| Ease of Use | Steeper learning curve | Complicated for beginners |
| Training Resources | Training material is frequently outdated | Limited tutorials for advanced use |
| Marketing & CRM | Includes built-in marketing and CRM tools | Lacks built-in marketing and CRM |
| Integration Costs | May be more inclusive for features | Costs increase as integrations are added |
Tip: GoHighLevel is often better for agencies needing fewer limitations on domains and users.
Which Platform Should You Choose?
If your goal is to develop an effective and robust automation suite with strong CRM, marketing, and sales features, GoHighLevel is the way to go. It has all the functionalities that can be expected and does not require additional software to work with.
However, Make integrates with multiple applications well and excels in web clipping or allowing multiple business applications to work together seamlessly However, it does not have marketing and CRM systems integrated, which may be an essential need for some businesses focusing on integrations only.
Our Short Key Note: While GoHighLevel is an all-in-one tool and offers a suite of tools that work seamlessly together, Make primarily focuses on linking apps to create complex, custom workflows.
GoHighLevel is worth it if you want to grow your business and improve customer relations without worrying about having to work with multiple tools. You can experience all the benefits of GoHighLevel within the first 30 days of our free trial period!
Quick Tip: Make, on the other hand, is known for its powerful integration capabilities. And It’s a highly customizable platform BUT GoHighLevel is definitely a better option for clients who seek not only a great landing page tool but also a comprehensive CRM, automation, and analytics system —all in one place.
Schedule your free consultation and receive the first 30 days for free. With the right platform, your business can reach new heights in 2025. Start your journey now!
