GoHighLevel vs Make: Features, Pricing & Automation

GoHighLevel and Make solve different automation problems. GoHighLevel combines CRM, marketing, sales, communication, and workflow automation in one platform. Make specializes in connecting applications and automating data across them. The right choice depends on whether your priority is managing customer relationships, building cross-app workflows, or combining both.

What Is GoHighLevel?

GoHighLevel is an all-in-one CRM and marketing platform. It combines customer management, marketing automation, and sales tools in one system.

Key features include:

Customer contacts and full history
Email and SMS marketing campaigns
Sales pipelines and deal tracking
Appointment scheduling and calendars
Landing pages and sales funnels
Payment processing and invoicing
Customer support tickets

What Is Make?

Make is an automation platform that connects different apps together. It moves data between applications and triggers actions automatically without manual work.

Key capabilities include:

Connects 3,000+ different applications
Automates data flow between apps
Builds workflows without coding
Transforms data as it moves
Eliminates repetitive manual tasks

GoHighLevel vs Make: Key Differences

CRM and Contact Management

GoHighLevel provides a native CRM for storing and managing contacts, conversations, opportunities, and customer activity.
Make does not provide a native CRM. It connects and automates data between CRMs and other applications.

Read this: How to Build a High-Converting GoHighLevel Franchise Workflow Setup for Multi-Location Brands

Marketing Automation

GoHighLevel provides native email and SMS marketing automation within its platform.
Make does not function as a native email or SMS marketing suite. Instead, it can connect marketing and communication platforms and automate data between them.

Workflow Automation

GoHighLevel workflows are designed around CRM, sales, marketing, communication, and customer lifecycle automation.
Make scenarios are designed around connecting multiple applications and controlling how data moves between them.

App Integrations

GoHighLevel has 100+ native integrations built-in.
Make connects with 1000+ applications for more flexibility.

Funnels and Websites

GoHighLevel builds landing pages and sales funnels.
Make does not build websites or landing pages.

Appointment Scheduling

GoHighLevel includes built-in booking calendars.
Make connects existing appointment tools to other apps.

AI Automation

GoHighLevel provides AI capabilities within its CRM, communication, and customer engagement ecosystem.
Make can incorporate AI models and AI services into automated scenarios, allowing AI to process, classify, generate, or transform information between applications.

Analytics and Reporting

GoHighLevel provides business, CRM, sales, marketing, and reporting capabilities.
Make provides scenario monitoring, execution logs, and automation-level data rather than functioning as a full CRM reporting platform.

APIs and Webhooks

GoHighLevel provides API and webhook capabilities for connecting its CRM and automation workflows with external applications.
Make provides extensive API, webhook, and integration capabilities as part of its cross-application automation platform.

GoHighLevel vs Make: Feature Comparison

Feature	GoHighLevel	Make
CRM	Native CRM	No native CRM
Email Marketing	Built-in	Connects external platforms
SMS Marketing	Built-in	Connects external platforms
Landing Pages	Built-in	No
Appointment Booking	Built-in	Connects external tools
Workflow Automation	CRM and customer lifecycle workflows	Multi-app scenarios
App Integrations	Native integrations + APIs/webhooks	3,000+ apps + APIs/webhooks
Webhooks	Yes	Yes
APIs	Yes	Yes
Data Mapping	Supported	Extensive
AI	Native AI capabilities	AI through connected services and automation
Reporting	CRM, sales, marketing, and business reporting	Scenario monitoring and execution data
Learning Curve	Generally simpler for CRM/marketing use cases	More technical for complex scenarios
Pricing	Subscription-based	Credit-based

GoHighLevel vs Make: Pricing

GoHighLevel Pricing

GoHighLevel uses a subscription-based model with tiers designed for different platform access and account capabilities. Pricing scales based on features, contacts, and sub-accounts. Annual billing typically includes discounts versus monthly billing.

Make Pricing

Make uses a credit-based pricing model. Each module action in a scenario consumes credits, so your usage depends on how frequently your scenarios run and how many actions they perform.

How Their Pricing Models Differ

GoHighLevel primarily uses a subscription-based model. Make’s cost is more closely tied to automation usage.

GoHighLevel vs Make: Automation Capabilities

GoHighLevel Automation

Automates tasks inside GoHighLevel only
Triggers: contact additions, form submissions, tag changes
Built for CRM, sales, marketing, communication workflows
Supports webhooks and APIs for external integrations

Make Automation

Connects different applications in one workflow
Uses scenarios containing modules, filters, routers, transformations, actions
Works with native integrations, webhooks, HTTP requests, and APIs
Built for controlling data flow across multiple platforms

Key Difference

GoHighLevel focuses on customer relationship and sales processes
Make focuses on connecting multiple applications together

GoHighLevel vs Make: Integrations

GoHighLevel Integrations

Offers native integrations built into the platform
Supports REST APIs for custom connections
Supports webhooks for triggering external actions

Make Integrations

Connects to over 3,000 apps and services
Uses native integrations, webhooks, HTTP requests, and APIs
Built specifically for cross application automation
Includes dedicated GoHighLevel integration with triggers, actions, and search
Creates contacts, opportunities, notes, and tasks in GoHighLevel
Syncs GoHighLevel data with other applications

How They Work Together

Make handles complex automation across multiple apps
GoHighLevel manages your customer relationships
Both support REST APIs and webhooks
Combine them for complete workflow automation

Can You Use GoHighLevel and Make Together?

Yes. GoHighLevel and Make can be used together when a workflow requires both CRM functionality and broader cross-application automation. GoHighLevel can handle CRM and customer-facing processes, while Make can connect those processes with external applications. This setup allows each platform to handle the functions it is designed for.

Example workflows include:

Website forms to GoHighLevel contacts via Make
Google Forms responses automatically added to GoHighLevel
Support tickets automatically creating GoHighLevel contacts
External apps syncing data to GoHighLevel for follow-ups

GoHighLevel Used By Buisnesses

GoHighLevel is commonly suited to businesses that need CRM, lead management, marketing automation, appointment scheduling, and customer communication in one platform.

Common use cases include agencies, coaches, salons, real estate teams, and home service businesses.

Make Used By Buisnesses

Make is suited to businesses that need to connect multiple applications and automate data across their existing technology stack.

Common use cases include agencies, e-commerce operations, SaaS teams, marketing teams, and businesses with complex software environments.

GoHighLevel vs Make: Pros and Limitations

GoHighLevel Pros

All-in-one platform reduces multiple subscriptions
User-friendly for non-technical people
Built-in CRM, marketing, and funnels
Easier training and onboarding

GoHighLevel Limitations

Limited integrations for specialty tools
Some complex cross-application workflows may require integrations, webhooks, APIs, or an external automation platform
Pricing increases with more contacts

Make Pros

Connects with 3,000+ applications
Powerful for complex multi-app workflows
Credit-based pricing can scale with automation usage
Extensive integration flexibility

Make Limitations

Steeper learning curve for beginners
Does not provide a native CRM
No built-in website or funnel builder
More setup and planning required

GoHighLevel vs Make: Which Platform Fits Your Workflow?

Choose GoHighLevel If

You need a complete CRM system
You want to build landing pages and funnels
You prefer one platform over multiple tools
Your business focuses on customer management

Choose Make If

You rely on multiple software applications that need to exchange data automatically
You need powerful cross-app workflow automation
You already have a CRM you like
Complex data integration is critical

Consider Both If

You need a CRM and complex automation
You use many different software tools
You want complete business automation coverage

Frequently Asked Questions

Is GoHighLevel better than Make?

No. They solve different problems. GoHighLevel is better for managing customer relationships and marketing automation in one platform. Make is better for connecting multiple applications and building cross-app workflows. The best choice depends on your specific business needs.

Is Make compatible with GoHighLevel?

Yes. Make provides a dedicated GoHighLevel integration with triggers, actions, and search modules. This integration lets you create contacts, opportunities, tasks, and automate data flow between GoHighLevel and other applications.

Can Make automate GoHighLevel?

Yes. Make can create and update GoHighLevel data and connect GoHighLevel actions with other applications. The exact actions available depend on the integration and workflow configuration.

Can Make connect GoHighLevel with other CRMs?

Yes. Make can connect GoHighLevel with other CRM systems and facilitate data flow between them. You can sync contacts, automate data updates, and create workflows that move information between GoHighLevel and alternative CRM platforms.

Can I use both platforms together?

Yes. The platforms can be used together when a business needs both GoHighLevel’s CRM and marketing capabilities and Make’s cross-application automation.

Book a free thirty minute consultation and get started today.

Final Thoughts

GoHighLevel is suited to businesses that want CRM, marketing, sales, communication, and customer lifecycle automation in one platform. Make is suited to businesses that need to connect multiple applications and build more complex cross-app workflows. Businesses that need both capabilities can use the platforms together.

Need help deciding how GoHighLevel and Make should fit into your workflow? LeadsFlex can help you evaluate your current tools and design the appropriate CRM and automation setup.