GoHighLevel Vs Unbounce: A Complete Comparison 2025
High-quality landing pages are critical for any business that has the intention of succeeding in the online world. Choosing the right landing page builder helps you boost a conversion rate. In 2025, GoHighLevel and Unbounce are considered leaders in the market.
But how do you know which is correct for you?
If you require a single platform to serve your CRM, marketing automation, and landing page needs like GoHighLevel, then it is suitable for you. But if you require a platform that offers landing pages with unique customization like Unbounce, then you have to go for it.
In this article, we will focus on the comparison of both and explain key features, tips, and which one is preferable in particular cases.
Special Offer:
Want to try GoHighLevel? Use our link for a 30-day free trial (instead of the usual 14 days) and book a free consultation call with our GoHighLevel expert to see how this powerful tool can transform your business.
Let’s break down GoHighLevel and Unbounce key features and see which platform best supports your landing page goals.
Key Takeaways About GoHighLevel Vs Unbounce
Let’s start
| Feature/Aspect | GoHighLevel | Unbounce |
|---|---|---|
| Purpose | Customer interaction, sales process simplification, lead generation | Creating high-converting landing pages |
| Main Focus | Customer relationship management (CRM) and marketing automation | Turning visitors into leads, signups, and sales |
| Key Benefits | – Tracks leads and clients efficiently | – User-friendly page builders |
| – Automates marketing and sales processes | – Personalized recommendations for page optimization | |
| User Suitability | Ideal for businesses and professionals aiming to manage client interactions | Suitable for both beginners and advanced users who want to create landing pages |
Key Comparisons Between GoHighLevel and Groovefunnels
It is time to work it out and juxtapose the natures of GoHighLevel and Unbounce. So you will get a clear picture of which software works well in particular to your digital marketing objectives.
Never miss: GoHighLevel vs GrooveFunnels: Which One Stands Out?
Core Features:
| Feature | GoHighLevel | Unbounce |
|---|---|---|
| Multi-Channel Marketing | Integration with email, SMS, social media, and more | Not specified |
| Sales Funnel Builder | Construct and optimize sales funnels for conversions | Not specified |
| Comprehensive CRM | Lead management and client relationship tracking | Not specified |
| Drag-and-Drop Builder | Not highlighted | Easy landing page creation without coding |
| A/B Testing | Not specified | Test various site elements for best results |
| Templates | Not highlighted | Access to over 100 professionally designed templates |
Platform Purpose and Focus:
| Feature/Aspect | GoHighLevel | Unbounce |
|---|---|---|
| Primary Function | CRM/MRR tool with additional business essentials | Specialized landing page builder |
| Key Capabilities | Landing page constructor, leads management, automation | Customizable landing pages, split-testing, visual changes |
| Ideal For | Businesses looking for an all-in-one solution | Users focusing solely on landing page needs |
| Additional Tools | Yes, includes other business tools | No, focused on landing pages only |
Quick Note: GoHighLevel holds more benefits if you are looking for a complete marketing tool. Unbounce is great if all you need is landing pages with custom features to work on.
Unique Categories:
| Feature | GoHighLevel | Unbounce |
|---|---|---|
| Focus | All-in-one platform for CRM, email marketing, automation, and more | Specializes in landing pages and conversion rate optimization |
| Key Offerings | Centralized hub for marketing and client management needs | Professional-level A/B testing, pop-ups, and sticky bars |
| Ideal User | Users looking for a comprehensive marketing solution | Users focusing solely on converting page visitors |
| Main Strength | Versatility and broad functionality | High-quality conversion tools |
| Use Case | Comprehensive client engagement and marketing workflows | Targeted page-specific visitor conversions |
Pro Tip
Choose GoHighLevel for a comprehensive solution; choose Unbounce if landing page customization is your top priority.
CRM and Lead Management:
| Feature/Aspect | GoHighLevel | Unbounce |
|---|---|---|
| CRM and Lead Management | Includes a comprehensive CRM and lead management tool for tracking client interactions. | Does not include built-in CRM features; integrates with other CRMs to pass lead details. |
| Integration with Landing Pages | Directly links landing pages with its CRM to enable follow-ups with prospects. | Works well for capturing leads but requires an external tool for tracking and follow-ups. |
| Lead Tracking and Follow-Ups | Built-in functionality for lead tracking and direct follow-ups. | Needs an additional CRM tool to manage and follow up on leads. |
Quick Note: If you’re looking for a platform with built-in CRM capabilities, HighLevel is the clear choice. Unbounce users will need an additional CRM for lead management.
Landing Page Creation:
| Feature | GoHighLevel | Unbounce |
|---|---|---|
| Ease of Use | Drag-and-drop technique, less easy to manage | Easy-to-use drag-and-drop feature, very user-friendly |
| Component Elements | Includes necessary elements and sample templates | Offers over 100 professionally developed templates |
| Customization Options | Has customization options, but more limited in management | Numerous customizable features |
| Guidance for Beginners | Includes samples to guide users | Professional templates cater to various business needs |
| Target Audience | Suited for those needing integrated marketing tools | Ideal for businesses focusing on high-quality landing page creation |
Landing Page Optimization:
| Feature | GoHighLevel | Unbounce |
|---|---|---|
| A/B Testing Availability | Built-in A/B testing capabilities | Advanced A/B testing with detailed comparison |
| Usage Scope | Not restricted to landing pages | Primarily focused on landing pages |
| Reporting | Basic analytics for A/B testing | Comprehensive landing page reports |
| Conversion Optimization | Supports optimizing landing pages | Full suite of tools for higher conversion rates |
| Key Strength | Versatile testing across various pages | Detailed insights and powerful A/B testing tools |
Pro Tip
If you prioritize design flexibility, Unbounce has an edge. GoHighLevel’s builder is efficient and user-friendly, and it allows for quick, versatile landing page creation.
A/B Testing and Conversion Optimization:
| Feature | GoHighLevel | Unbounce |
|---|---|---|
| A/B Split Testing | Available, allowing layout, color, and CTA testing | Comprehensive A/B testing with detailed reporting |
| Key Focus | Conversion rate optimization | Altering page elements for campaign effectiveness |
| Reporting & Analysis | Basic comparison insights | In-depth test reporting and analysis |
| Popularity | Ideal for users needing essential split-testing tools | Hugely popular for versatile A/B testing capabilities |
| Customization Options | Limited customization for A/B testing | Broad customization of various page elements |
| Immediate Comparison | Allows basic testing comparison | Instant comparison between page versions |
Quick Note: However, for those willing to dig deeper into conversion optimization, Unbounce has a more advanced A/B testing feature. GoHighLevel is simple and efficient when it comes to testing.
Targeted Audience:
| Feature/Aspect | GoHighLevel | Unbounce |
|---|---|---|
| Target Users | Agencies, small businesses, enterprises | Marketers focused on landing pages |
| Core Capabilities | CRM, marketing automation, landing pages | High customization landing pages |
| Integration Needs | Ideal for those valuing integration and streamlined processes | Suitable for those not needing CRM or multi-channel marketing |
| Customization Level | Integrated features with moderate customization | High customization options |
| Focus | Multi-purpose platform for various business needs | Specialized in creating landing pages |
Quick Note: GHL works as a broader audience, whereas Unbounce serves marketers with a narrow focus on landing page performance.
Analytics and Tracking:
| Feature | GoHighLevel | Unbounce |
|---|---|---|
| Detailed Analytics | Yes | Yes |
| Lead Tracking | Yes | No |
| User Behavior Insights | Yes | No |
| Customer Journey Tracking | Yes | No |
| Landing Page Performance Data | No | Yes |
| Visitor Count | No | Yes |
| Conversion Rates | No | Yes |
| Google Analytics Integration | No | Yes |
Note: High Level, for its in-depth tracking and integration with CRM, makes data more actionable.
Integrations and Compatibility:
| Feature/Aspect | GoHighLevel | Unbounce |
|---|
| Integrations | Integrates with numerous CRMs, email autoresponders, and social media networking sites | Works with tools like HubSpot, Mailchimp, and Google Analytics |
| Unique Capabilities | Functions between systems for easy multi-channel marketing | Integrated to work with other marketing tools for better automation |
| Marketing Focus | Suited for multi-channel marketers | Designed for efficient marketing automation |
Pro Tip
The integrations with GoHighLevel are particularly great if it is your go-to CRM.
Marketing Automation:
| Feature | GoHighLevel | Unbounce |
|---|---|---|
| Primary Focus | Comprehensive marketing automation platform | Conversion optimization and landing page builder |
| Automation Capabilities | Advanced task scheduling for emails, social media, and follow-up communications | Basic automation with popups and sticky bars |
| Email Marketing | Included with robust features | Limited; not the main focus |
| Social Media Integration | Yes, supports varied social media scheduling | Minimal; not a core feature |
| Follow-Up Messaging | Strong follow-up automation | Limited follow-up features |
| Landing Page Optimization | Offers tools, but secondary to marketing automation | Core feature with strong conversion focus |
| Overall Use Case | Suited for end-to-end marketing campaigns | Ideal for building and optimizing landing pages |
Marketing Tools:
| Feature | GoHighLevel | Unbounce |
|---|---|---|
| Main Focus | Comprehensive marketing suite | Landing page creation and optimization |
| Key Instruments | Email marketing, CRM, website builder, etc. | Tools specifically designed to improve conversions |
| Client Needs Met | Effective tool for promoting online | Optimized for high-converting landing pages |
Price Plan:
| Platform | Plan | Monthly Price | Key Features |
|---|---|---|---|
| GoHighLevel | Core Level | $97 | Basic automation tools, core functionalities |
| GoHighLevel | Unlimited Plan | $297 | Additional features, white-labeling, unlimited sub-accounts |
| GoHighLevel | Pro/White Label | $497 | All Unlimited Plan features, custom solutions, integration, priority support |
| Unbounce | Build | $74 | Basic landing page tools |
| Unbounce | Experiment | $112 | Advanced testing capabilities |
| Unbounce | Optimize | $187 | Comprehensive optimization features |
| Unbounce | Concierge | $649 | Full support package, highest traffic capabilities |
Bonus: GoHighLevel offers a standard 14-day free trial through their official site, but with our exclusive link, you’ll receive a 30-day trial to fully test its capabilities before deciding. If you’re curious about how to get started, book a free call with our GoHighLevel expert to understand how to get the best ROI.
Drag and Drop Editor of GoHighLevel Vs Unbounce
| Feature | GoHighLevel (GHL) | Unbounce |
|---|---|---|
| Drag-and-Drop Functionality | Easy to use, designed for all skill levels | Well-known for advanced drag-and-drop |
| User-Friendliness | Simple and intuitive for beginners | Intuitive but may require more time to master |
| Feature Set | Comprehensive, great for quick deployment | Possibly more extensive and customizable |
| Customization Options | Sufficient for most needs | Extensive and highly detailed customization |
| Ideal For | Businesses needing straightforward solutions | Advanced users seeking more complex options |
| Conversion Optimization | High-converting page templates included | Advanced A/B testing and analytics available |
| Programming Skills Needed | None required | None required |
Limitation:
| Feature/Aspect | GHL | Unbounce |
|---|---|---|
| Price Point | Higher price point | More affordable but comes with limitations |
| Learning Curve | Steeper learning curve | Easier to use but lacks advanced features |
| Training Material | Frequently outdated | Up-to-date resources |
| Domain/User Seat Cap | No cap | Annoying cap for domain and user seat |
| Marketing & Lead Generation Tools | Comprehensive | Limited marketing and lead generation tools |
| Advanced Automation | Offers advanced automation | Does not offer advanced automation |
| Multi-Channel Campaigns | Suitable for multi-channel campaigns | Not suitable for multi-channel campaigns |
| Focus Area | All-in-one marketing and business solution | Limited to landing pages |
Tip: GoHighLevel is often better for agencies needing fewer limitations on domains and users.
Which Platform Should You Choose? GoHighLevel Vs Unbounce
If you’re searching for a tool that is specially tailored toward creating stunning landing pages with superior conversion rates, Unbounce is definitely the way to go. Its tools can help to customize the pages and perform tests easily.
But if you are looking for an all-in-one solution with features for CRM, superior automation, and lead tracking, then GHL is your best call. Lead capturing is not only possible with it but also the feature of lead nurturing and management on the same software.
GoHighLevel is worth it if you want to grow your business and improve customer relations without worrying about having to work with multiple tools. You can experience all the benefits of GoHighLevel within the first 30 days of our free trial period!
Quick Tip
Unbounce has a great offer when it comes to the landing page, BUT HighLevel is definitely a better option for clients who seek not only a great landing page tool but also a comprehensive CRM, automation, and analytics system in —all in one place.
Schedule your consultation and receive the first 30 days for free. With the right platform, your business can reach new heights in 2025. Start your journey now!
