Klaviyo vs GoHighLevel – Get Our Free Winning Template, $10K Bonus, and a Free Consultation!
Choosing between Klaviyo and GoHighLevel can be daunting. Both are strong marketing tools, but they serve different needs.
If you want to improve your email campaigns or automate lots of marketing tasks, it is smart to know what each platform offers.
In this article, you will learn what makes Klaviyo and GoHighLevel unique. We will explore their features, pricing, and who they work best for.
Klaviyo Vs GoHighLevel: Brief Overview
Klaviyo is like a smart helper for online stores. It focuses mostly on email marketing and sending messages that match what your customers like. It uses data from your store to send the right emails at the right time.
GoHighLevel is more like a big toolbox for marketing agencies and businesses. It offers many features in one place – like customer management, sales funnels, and marketing across email, SMS, and social media.
Pro Tip
Keep your emails short and easy to scan. No one likes reading walls of text.
Klaviyo Vs GoHighLevel: Feature Breakdown
Klaviyo and GoHighLevel both pack some strong features, but they shine in different ways. Here is the breakdown:
Read this: How to Set Up Your GoHighLevel Account?
CRM (Customer Relationship Management)
| Feature | Klaviyo | GoHighLevel |
| Contact Management | Based on e-commerce behavior | Full CRM with tags and scoring |
| Customer View | Focused on email and purchase history | Unified view across all interactions |
| Lead Scoring | Not available | Built-in scoring system |
| Automation Triggers | Based on purchase and email actions | Based on calls, emails, SMS, and form actions |
| Use Cases | Great for e-commerce targeting | Best for agencies managing client pipelines |
Email Marketing
| Feature | Klaviyo | GoHighLevel |
| Templates | E-commerce focused, dynamic | Business templates, customizable |
| Personalization | Advanced, based on past behavior | Good, but less dynamic |
| Automation | Strong and smart with flows | Powerful, linked to full workflows |
| A/B Testing | Included | Included |
| Analytics | Detailed reports, sales focused | Email plus overall campaign stats |
Sales Funnels
| Feature | Klaviyo | GoHighLevel |
| Funnel Builder | Not included | Drag-and-drop funnel builder |
| Landing Page Support | Needs third-party tools | Built-in pages with A/B testing |
| Follow-Up Emails | Yes, smart emails | Yes, multichannel (email, SMS, calls) |
Website & Landing Pages
| Feature | Klaviyo | GoHighLevel |
| Page Builder | No | Yes, drag-and-drop builder |
| Templates Available | No | Yes, with form integration |
| A/B Testing | No | Yes |
| Mobile Optimization | Depends on third-party | Built-in mobile design |
| Lead Capture Forms | Uses external tools | Native, syncs with CRM |
Automation Workflows
| Feature | Klaviyo | GoHighLevel |
| Automation Builder | Visual flows, e-commerce focused | Workflow builder with full triggers |
| Channels Supported | Email, SMS | Email, SMS, calls, tasks, Facebook |
| Trigger Options | Based on user behavior | Any action, tag, or contact update |
| Workflow Templates | Yes, mostly for stores | Yes, for agencies and services |
| Flexibility | Focused on store actions | Broad, across all business types |
Integrations
| Feature | Klaviyo | GoHighLevel |
| E-commerce Platforms | Shopify, Magento, BigCommerce, WooCommerce | Connects with CRM, email, social media, APIs |
| Ads Platforms | Facebook Ads, Google Ads | Facebook, Google, plus many third-party tools |
| Zapier Support | Yes | Yes |
| API Access | Yes | Yes |
Analytics & Reporting
| Feature | Klaviyo | GoHighLevel |
| Email Campaign Reports | Detailed, sales and engagement focused | General email stats plus funnel metrics |
| CRM Reports | Limited, focused on customer segments | Lead pipeline, sales, tasks, and campaign reports |
| Automation Tracking | Yes, track email flow success | Yes, multi-channel and workflow tracking |
Customer Support
| Feature | Klaviyo | GoHighLevel |
| Support Channels | Email, live chat, forums | 24/7 chat, phone support for Pro plans |
| Help Resources | Tutorials, webinars, community forums | Knowledge base, onboarding help, live training |
Security Protocols
| Feature | Klaviyo | GoHighLevel |
| Data Privacy | GDPR, CCPA compliant | GDPR compliant, secure hosting |
| Backup & Recovery | Regular backups | Backup options available |
Klaviyo Vs GoHighLevel: Pricing Plans
Klaviyo charges based on how many active profiles (contacts) you have and how many emails or texts you send. The more people you reach, the more you pay.
GoHighLevel keeps it simple. You pay one price, and get all the tools. No extra charges for how many emails or people you have.
Here is the detailed breakdown:
| Feature / Plan | Klaviyo | GoHighLevel |
| Free Plan | Yes (up to 250 profiles) | No |
| Starting Price | $45/month (Email only) | $97/month (Starter Plan) |
| Email + SMS Plan | $60/month (15,000 emails + 1,250 SMS) | Included in all plans |
| SMS Only Option | Custom credits added to plan | Built-in, usage depends on country |
| Unlimited Contacts | No (based on active profiles) | Yes |
| Unlimited Users | No (depends on plan size) | Yes |
| Sub-Accounts | Not available | Up to 3 in Starter, Unlimited in Higher-tier plans |
| Free Trial | Yes (limited features) | 30-day free trial |
| Reviews Tool | $25/month (Add-on) | Included |
| Advanced Reporting | $100/month (Add-on) | Built-in |
| AI Features | Yes (Content, Segmentation, Benchmarks) | Yes (Funnel builder, chatbots, and more) |
| Agency Branding | Not available | Available in Unlimited & SaaS Pro plans |
| SaaS Resell Option | No | Yes (SaaS Pro Plan) |
| Custom App Branding | No | Yes (Unlimited Plan and up) |
Klaviyo Vs GoHighLevel: Best Platform for Agencies?
If you run a marketing agency, HighLevel is your best bet. It is made with agencies in mind.
You get tools like CRM, sales funnels, email and SMS marketing, booking, automations, and even white label options – all in one place.
You can manage multiple clients with sub-accounts, build your own SaaS, and even resell services. No need to buy a bunch of tools and tie them together.
Klaviyo, on the other hand, is great for eCommerce. But it does not offer full agency tools. So, if you want to scale, serve more clients, and save money, GoHighLevel is the smarter choice for agencies.
Klaviyo Vs GoHighLevel: Best Platform for E-commerce Marketing?
When it comes to e-commerce marketing, Klaviyo is the winner. It is built just for online stores. You can send smart emails, SMS, and build powerful automations that help boost sales.
It connects easily with Shopify, BigCommerce, and WooCommerce. You also get product-based recommendations, abandoned cart flows, and advanced customer insights.
GoHighLevel is awesome for agencies and service-based businesses, but it is not made just for e-commerce. It lacks deep E-commerce features like dynamic product feeds and native cart recovery.
Pro Tip
Try A/B split testing to see which emails or messages your customers like best. It helps you send the most effective content every time!
