GoHighLevel vs Fresha, Which One Is Best for Your Business?
Can’t decide between GoHighLevel and Fresha? You are not alone. Both platforms are great, but they are built for totally different audiences.
GoHighLevel is a one-roof system for agencies and businesses that need a single platform for lead management, automation, and managing online client booking.
Fresha, on the other hand, is a booking and appointment system. Fresha Specially focuses on the beauty industry, like wellness centers, spas, and salons.
Let’s compare their features, pricing plans, and differences to see which one suits you.
Key Takeaways
GoHighLevel vs Fresha: A Quick Snapshot
GoHighLevel is a single-roof marketing and business automation tool used by agencies, service providers, and small businesses.
It offers powerful tools like:
With GoHighLevel, capture leads, automate lead follow-ups, manage leads, and track performance without switching between multiple apps.
Fresha is the same as GHL’s one place solution, but specific to the beauty industry. Fresha is a salon management software. Fresha focuses on day-to-day business operations rather than marketing.
It offers features like:
Fresha makes your day easier, lowers the number of missed appointments, and increases business. Using a simple menu, Fresha lets you select a day, time, and stylist, as well as provide the price and timeframe for all services.
Pricing Comparison Between GoHighLevel vs Fresha:
GoHighLevel: GHL has subscription options from 97 monthly to $2977 per month for the Unlimited offer, with a 14-day trial.
If you’re in search of a budget-friendly option, here it is!
We offer a 30-day free trial instead of just 14 days! You will have this opportunity to operate your business, book clients, develop websites, and handle marketing.
Fresha: Thinking about how much Fresha costs?
There are three Fresha plans: Independent ($4.45 /month) for solo users, Team ($2.96 /member/month) for teams growing, and Enterprise (custom rates) for large businesses. A 14-day free trial is included with all plans!
Comparison Table on GoHighLevel vs Fresha features
| Feature | GoHighLevel | Fresha |
| Use | One-time marketing and automation platform | Appointment booking and salon/spa management |
| Best for | Agencies, marketers, coaches, and small businesses | Salons, spas, beauty, and wellness businesses |
| CRM & Pipelines | Built-in CRM with automation | Basic client records only |
| Email & SMS Marketing | Advanced automation and campaigns | Limited to appointment reminders |
| Website & Funnel Builder | Included | Not available |
| Payment Processing | Integrated payments | Integrated payments |
| Pricing | Starts at $97/month | Free with transaction fees |
| Free Trial | 14 days (we offer 30 days free!) | Free plan available |
GoHighLevel vs Fresha Core Features:
Here’s a look at GoHighLevel vs Fresha. These tools help businesses in different ways. We will compare their main features. It helps you pick the right one.
Client Management
GoHighLevel: It comes with a full CRM system. This is a one-time platform that helps you manage your leads, clients, and track your business.
Fresha: The main focus of this software is on booking clients and managing appointments, not full client tracking.
Marketing Tools
Read this: CRM For Private Schools: How GHL Simplifies School Management
Website & Funnel Builder
GoHighLevel: It is easy to make websites, landing pages, and sales funnels, and attract more customers.
Fresha: It doesn’t offer a website or funnel builder, only an online booking page.
Automation & Workflows
GoHighLevel: It offers a very high level of automation in order to automate any messages, follow-ups, and tasks, and save hours of work.
Fresha: It provides Basic automation, mostly for appointment reminders.
Payment & Invoicing
Pricing & Value
GoHighLevel: This plan begins at 97/month and it provides all-in-one marketing, sales, and automation tools.
Fresha: No fee is charged when you start; however, you will be charged a fee when booking or paying.
“Still confused which one platform fits your business best?
Book a free consultation with us — we’ll show you how to use GoHighLevel to grow, automate, and manage your business.”
GoHighLevel – Pros and Cons
- A CRM, funnel, email, and automation system.
- Advanced workflow builder with triggers and actions
- White labeling for agencies and resellers
- Manages SMS, calls, and e-mails
- Effective in attracting new customers and sending follow-up messages.
- Membership sites assist in managing the sales pipes.
- Takes time to learn for new users
- Interface can feel complex for small businesses
- Limited built-in payment options
Fresha – Pros and Cons
- Free plan for small salons and spas.
- Built-in payment and point-of-sale tools
- Great mobile app for staff and clients
- Helps manage staff, services, and client reminders
- No advanced marketing or automation tools
- Limited customization for websites or funnels
- Focused mainly on salons, spas, and wellness businesses
GoHighLevel vs Fresha: Main Differences
When comparing GoHighLevel vs. Fresha, it’s clear that both platforms are utilised for business growth. But beyond the usual tools, they differ in purpose, structure, and audience.
Platform Focus and Audience
GoHighLevel is designed to benefit businesses and agencies that require one platform to manage leads, automation, and CRM.
Fresha is more specialized in wellness centers, spas, and salons, which require simplified reservation and payment processes.
Read this: Best CRM for Detailing Business: GoHighLevel All-in-One Solution
Sub Account and Client management.
GoHighLevel also supports sub-accounts and is best suited to serve a large number of clients simultaneously in a marketing agency.
Fresha is specific to single-domain businesses or small teams that only require a single account to run their daily operations.
Free Appointment and Booking Features.
Fresha offers a very effective appointment booking portal that integrates online booking, client reminders, and payments.
GoHighLevel is also booking flexible and focuses on lead capture, funnel creation, forms, and automated follow-ups.
Membership Site Tools
GoHighLevel has a supportive feature to develop and operate membership sites. You are able to sell courses, digital content, or exclusive programs within your dashboard. As Go high level is fit for coaches and agencies. It enables gated material, automated access, and recurrent subscription.
Fresha does not offer a full membership or course tools. It also specializes in appointment booking and salon services. It does not support online studies or online memberships.
Mobile App Functionality
GoHighLevel offers a mobile app for agencies and business owners. You can control leads, see pipelines, respond to messages, and see appointments anywhere. The app also provides new leads and conversation notifications, keeping your team connected at all times.
Fresha provides a mobile app to salon owners and customers. You can handle the scheduling of staff members, bookings, and payments. Clients can reserve their services in their dashboard, see their availability, and receive reminders.
Revenue and Payment Options
GoHighLevel assists the user in generating revenue with the help of memberships, subscriptions, and automated sales funnels.
Fresha specializes in in-app payments, online checkout, and the sale of retail products to salons and spas.
Final Thoughts:
So it’s all about GoHighLevel vs Fresha. Choosing between GoHighLevel vs Fresha depends on your requirements and your business needs.
After a comparison, when you choose the right tool, do not just focus on features. You also need to think about your budget, goals, and business needs. So take a deep breath and look at your priorities. And pick the platform that supports achieving your business goals.
