GoHighLevel vs Benchmark Email – Best Email & Marketing Tool
Choosing between GoHighLevel vs Benchmark Email isn’t just about features — it’s about how these tools actually help you grow, save time, and manage your clients better. One platform focuses on simple and quick email campaigns. The other offers a full suite for automation, CRM, and client management.
So, which one helps your business grow faster? Let’s break it down by results, ease, and real-world performance. Let’s start!
Key Takeaways:
Quick Summary
GoHighLevel is the solution when agencies and businesses prefer an all-in-one solution. It saves time, automates effort, and assists you in better management of clients.
CRM marketing, SMS, funnels, and automation are all available under a single roof. “Run your business smarter. Get your 30-day free trial to GoHighLevel “ Realize how much easier it can be to run your business.
GoHighLevel vs Benchmark Email:
Benchmark Email is easy and appropriate when just a small team is trying to send email campaigns. It assists in elementary automation and monitoring. GoHighLevel is an agency and scaling business model.
It comprises CRM, pipelines, landing pages, SMS, emails, automation, and even white-label capabilities, everything you require to scale.
GoHighLevel vs Benchmark Email: Comparison Table
| Feature | GoHighLevel (GHL) | Benchmark Email |
| Main Focus | All-in-one CRM and marketing automation | Email marketing for small businesses |
| CRM | Full CRM with pipelines, contacts, and deal tracking | No CRM tools included |
| Marketing Automation | Yes – email, SMS, workflows, triggers | Basic email automation only |
| Email Builder | Drag-and-drop email editor with advanced settings | Easy drag-and-drop builder for beginners |
| Funnels & Landing Pages | Yes – funnel and page builder included | No funnels or page builder |
| SMS & Voice | Yes – built-in SMS and call options | Not available |
| Appointment Booking | Yes – built-in calendar and scheduler | Not included |
| Reputation Management | Yes – review tracking and responses | Not available |
| Lead Management | Strong tracking and scoring system | Basic subscriber lists only |
| White-Label Options | Available from the Unlimited plan | Not available |
| Mobile App | Yes – manage clients anywhere | No dedicated mobile app |
| Integrations | API and third-party apps supported | Basic integrations (Shopify, WordPress, etc.) |
| Best For | Agencies, marketers, and growing teams | Small businesses and solo email marketers |
| Free Trial | 30 days of full access | Limited free plan |
| Pricing | Starts at $97/month | Starts at $15.99/month |
| Support & Training | Live chat, tutorials, and an active community | Email support and help center |
GoHighLevel vs Benchmark Email Features Comparison:
GoHighLevel CRM and Lead Management
GoHighLevel gives you a complete CRM system to manage every lead and client from one place. You can:
It’s built for agencies and growing businesses that need all data in one dashboard.
Benchmark Email CRM and Lead Management
Benchmark Email offers simple contact management mainly for email marketing. You can:
It’s great for small teams that only need to manage email lists, not full pipelines.
Read this: GoHighLevel vs AWeber | Email & CRM Tool Comparison
GoHighLevel Automation
GoHighLevel has strong automation tools for marketing and sales. You can:
Benchmark Email Automation
Benchmark Email keeps automation simple. You can:
It works best for businesses focused mainly on email engagement.
GoHighLevel Email Marketing
GoHighLevel lets you manage full campaigns beyond just email. You can:
You control every step of customer communication.
Benchmark Email Marketing
Benchmark Email focuses purely on email. You can:
It’s built for teams who want clean, quick email campaigns.
GoHighLevel Funnels and Pages
GoHighLevel includes a funnel builder and website creator. You can:
It is ideal in agencies with clients running campaigns.
Benchmark Email Funnels and Pages
Benchmark Email has basic signup forms but no full funnel builder. You can:
It is less about creating complete sales paths, more about gathering leads.
Read this: GoHighLevel or Mailjet – Find the Right Platform for You
GoHighLevel vs Benchmark Email: Pricing Plans
GoHighLevel Pricing GoHighLevel has three primary plans according to the needs:
Starter – $97/month
Unlimited – $297/month
Benchmark Email Pricing
Benchmark email is less expensive, yet GoHighLevel offers many more features in a single roof. Still confused and thinking which plan you should buy? “Book Your Free Consultation Call with our expert”
Find out which tool fits your goals. Get clear insights before you decide.
GoHighLevel vs Benchmark Email: Pros and Cons
Every platform has its strong and weak points. GoHighLevel and Benchmark Email are no different.
Here’s what each tool does best, and where they fall short.
GoHighLevel Pros and Cons:
- CRM, automation, and email marketing all-in-one.
- Ideal agencies with multiple clients and white-labeling.
- Email, SMS, and follow-up advanced workflows.
- Funnel and website builder included
- Built-in booking, pipelines, and analytics
- Works well for scaling and managing leads
- Takes time to learn for beginners
- Interface can feel complex at first
Benchmark Email Pros and Cons:
- Simple and clean email builder for beginners
- Newsletter and promotion templates.
- Open and click reports in real-time.
- Small business-friendly pricing.
- Easy automation for welcome and drip campaigns
- No CRM or sales pipelines
- No funnel or website builder
- Limited marketing automation
- Not ideal for agencies or scaling businesses
Conclusion
It all depends on your goals and how you run your business. When you need an all-in-one system to work with leads, automate processes, and create funnels, GoHighLevel is the smarter pick. It is designed to suit agencies, marketers, and upcoming businesses to save time and drive up sales.
However, when you are looking at simple email marketing, take a look at Benchmark Email. It is user-friendly, cost-effective, and ideal in sending campaigns and newsletters. They are both helpful, but, in case you want to evolve faster and manage not only emails, GoHighLevel provides everything.
