GoHighLevel for Cleaning Business: Full Guide + Key Features Breakdown
Running a cleaning business is not just about scrubbing surfaces until they shine. It’s also about managing clients, scheduling jobs, staying on top of follow-ups, and ensuring repeat business.
Many cleaning service owners find themselves dealing with plenty of spreadsheets, sticky notes, and dozens of apps that never quite sync together.
That’s where GoHighLevel steps in. This powerful CRM and automation platform helps small and medium-sized service providers build streamlined systems that save time while boosting growth.
This guide will elaborate on key benefits of GoHighLevel for cleaning business, and also walk you through setting up your account.
Key Takeaways
Quick Peek into GoHighLevel as a CRM
GoHighLevel, also called High Level, is more than just a CRM. It combines customer relationship management with automation, marketing, and communication tools.
This means your cleaning company can capture leads from ads, nurture them with text and email campaigns, book them through automated scheduling, and follow up after the job – all within one dashboard.
Instead of hopping between different platforms, everything sits under one roof. The result is fewer missed leads, better operations, and a stronger connection with customers.
If missed appointments and lost leads are slowing your growth, GoHighLevel can help. Try it free for 30 days and see how it can simplify your daily operations.
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Why Cleaning Businesses Should Use GoHighLevel
Do leads keep slipping through cracks? Or competitors steal attention with aggressive marketing? Or when clients often forget they booked an appointment with you?
GoHighLevel helps overcome these hurdles by giving owners the tools to stay organized and responsive. Benefits include:
Pro Tip
Set up an automated referral program that rewards clients for sending friends your way. A quick message after each job with a discount link can turn happy customers into brand ambassadors.
Key Features of GoHighLevel for Cleaning Business
High Level comes packed with a number of features that can help increase both customer retention and satisfaction. Here are the important ones:
Pipeline Management
The pipeline view shows exactly where each lead stands in the booking journey. From inquiry to scheduled appointment, every stage is visible. This helps staff prioritize follow-ups and focus on leads most likely to convert.
Customer Database
GoHighLevel stores every client’s history, including past jobs, communication logs, and preferences. This makes it easier to personalize service and follow up with meaningful messages that show customers they’re valued.
Workflow Automation
Custom workflows allow businesses to design automated sequences. For example, once a new lead fills a form, they can instantly receive a welcome text, be added to an email series, and get a reminder call scheduled – all without manual effort.
Appointment Scheduling
GoHighLevel includes a built-in booking system that lets clients schedule cleaning sessions without endless back-and-forth communication.
Businesses can customize availability, sync calendars, and automatically send confirmations. This helps reduce scheduling conflicts and ensures staff time is maximized.
Automated Reminders
Missed appointments can drain revenue. With GoHighLevel, automated reminders go out via text or email before each cleaning. This simple feature lowers no-shows and creates a more reliable schedule while keeping customers informed.
Two-Way Texting
Customers often prefer texting over phone calls. GoHighLevel allows direct two-way messaging, making it easy to confirm bookings, answer quick questions, or send updates. This builds stronger trust and encourages repeat business.
Lead Capture Forms
Cleaning companies can add customizable lead capture forms to websites or landing pages. Once submitted, details automatically flow into the CRM.
Review Requests
Positive reviews fuel growth for service businesses. GoHighLevel makes it simple to send review requests after jobs are completed. Customers receive a quick link to leave feedback, boosting credibility and local search visibility.
Email Campaigns
Owners can run professional email campaigns directly from the platform. Whether it is promoting seasonal offers, reminding customers about deep cleans, or sharing helpful tips, email campaigns help nurture long-term loyalty.
SMS Marketing
Text campaigns reach customers instantly. A cleaning business can send targeted promotions, last-minute availability, or special discounts. Because texts are opened more often than emails, this channel drives immediate engagement.
Reputation Management
Beyond collecting reviews, GoHighLevel monitors online feedback across platforms. Owners can respond quickly to negative comments, manage ratings, and ensure their business appears trustworthy to prospects.
Call Tracking
Every incoming and outgoing call is tracked. This allows cleaning businesses to measure which marketing campaigns bring the most valuable call. So you can optimize advertising spend.
Sales Funnel Builder
Cleaning companies can create simple landing pages and funnels for promotions or packages. These funnels capture leads, guide them through offers, and increase the chances of booking recurring cleaning services.
Mobile App Access
GoHighLevel’s mobile app allows cleaning teams and managers to check schedules, reply to clients, and track leads on the go. This flexibility ensures business operations don’t stall when staff are out in the field.
Every successful business begins with smart tools. Begin your free 30-day GoHighLevel trial and set your cleaning service up for long-term success.
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Steps to Create Your GoHighLevel Account
Setting up GoHighLevel for your cleaning business is straightforward. The process takes only a few minutes, and once complete, you’ll have all the tools you need in one place. .
Visit the Official Website
Go to the HighLevel official website. On the homepage, you’ll see a clear button to begin your free trial. Clicking this will take you to the account creation page.
Select Your Plan
GoHighLevel offers three main plans. The Agency Starter Account is best for individual businesses or small teams.
The Agency Unlimited suits companies that manage multiple brands or want additional customization, while the SaaS plan offers advanced features like full white-labeling and API access.
For most cleaning businesses starting out, the Starter option provides everything needed.
Fill Out Basic Business Information
You’ll be asked to enter your name, email, business name, and payment details. Even though payment information is required, you will not be charged until the trial ends.
Set Up Your Sub-Account
Once your main account is active, you’ll create a sub-account for your cleaning business. This is where all client data, campaigns, and automations are stored. .
Import Existing Contacts
If you already have a customer list in Excel, Google Sheets, or another CRM, you can upload it directly into GoHighLevel.
Connect Calendars and Communication Channels
Sync your Google Calendar or Outlook so appointments automatically flow into your daily schedule. Next, set up your Twilio integration for SMS and Mailgun or SMTP integration for email. .
Customize Your Pipeline Stages
The pipeline helps track leads from the first inquiry to confirmed booking. You can create custom stages like New Inquiry, Quote Sent, Follow-Up Needed, and Job Booked.
Build Your First Automation Workflow
GoHighLevel offers pre-built workflow templates that you can tweak for your business.
For example, you can create a sequence where a new lead receives a welcome text, an email with service details, and a reminder to schedule. This turns every lead into an organized process.
Add Team Members (Optional)
Invite team members to access the account. Each user can have specific permissions, so cleaners might only see schedules while managers access reports and campaigns.
Explore Templates and Funnels
Inside your dashboard, you’ll find ready-made funnels, landing pages, and email templates.
These can be customized with your logo, cleaning packages, and offers. Using templates speeds up setup and keeps branding consistent.
Go Live with Your First Campaign
Once everything is set, launch your first campaign. You might start with a simple “Book Your First Cleaning” or an appointment booking page connected to your calendar. From here, you can monitor results in real time.
Pro Tip
Use seasonal discounts to boost bookings during slower months. Sending limited-time offers for spring cleaning or holiday prep keeps your schedule full year-round.
