ConvertKit vs GoHighLevel: Which Is Better Automation Tool In 2025?
Are you ready to take your business automation to the next level? Choosing the right tool can make or break your growth, especially in today’s competitive digital landscape.
In 2024, two standout software ConvertKit and GoHighLevel are paving the way for businesses looking to maximize their reach, engagement, and conversions.
But which one is the perfect match for your business needs? ConvertKit shines for creators and small businesses with its simple, effective email automation, while GoHighLevel offers a powerhouse of multi-channel capabilities for agencies and growth-driven companies.
Wondering which choice is right? Don’t worry—explore this side-by-side comparison and also set up a free consultation with our GoHighLevel experts for tailored insights!
If you’re looking for pure email marketing automation or a general lead management solution for your business, you’re covered here in this ultimate showdown of automation software.
| Feature | ConvertKit | GoHighLevel |
|---|---|---|
| Primary Focus | Email marketing tool | Sales and marketing tool for agencies and businesses |
| Target Users | Content creators, bloggers, and small businesses | Agencies, marketing teams, and businesses |
| User Interface | Known for its user-friendly interface | Designed for managing automation across various marketing channels |
| Key Strengths | Email list-building services, audience segmentation, and crafting a sequence of emails | Automation of leads, customers, and marketing management |
| Additional Features | Focuses mainly on email marketing | Handles emails, SMS, social media marketing, and customer support |
| Overall Purpose | Engage and build relationships with audiences | Assist companies in growing and managing various aspects of operations with clients |
Key Features ConvertKit vs GoHighLevel : Head-to-Head Comparison:
Let’s explore how each platform’s core features, strengths, and ideal use cases can help you decide which is best for your business in 2024.
Never miss: How to Buy GoHighLevel: Step-by-Step Guide for Success
Core Features:
| ConvertKit | GoHighLevel (GHL) |
|---|---|
| Easy-to-use email editor | Complete marketing suite |
| Automation workflows | Lead capture tools |
| Tagging and segmentation | Multi-channel follow-up |
| Landing pages | Online appointment scheduling |
| Subscriber management | Artificial intelligence integration |
| Comprehensive analytics |
Target Audience:
| ConvertKit | GoHighLevel (GHL) |
|---|---|
| Best for online creators such as authors, makers, podcasters, photographers, YouTubers, teachers, and artists. | Best for marketing agencies and small to medium business owners looking for an all-in-one CRM and marketing tool. |
| Designed to help you build relationships with your audience and grow your business. | Ideal for managing clients and automating marketing campaigns. |
Email Marketing & Automation:
| Feature | ConvertKit | GoHighLevel |
|---|---|---|
| Focus | Email marketing automation | Multi-channel marketing integration |
| Ease of Setup | Easy to set up forms, build landing pages, and create email sequences | Allows building of sophisticated workflows for email, SMS, and social media |
| Ideal For | Simple, effective email marketing | Businesses needing multi-touchpoint solutions |
| Automation | Offers automated workflows for audience building and nurturing | Supports advanced workflows across multiple communication channels |
Note: Both platforms excel in automation, but GoHighLevel wins for its multi-channel approach.
Lead Generation:
| ConvertKit | GoHighLevel |
|---|---|
| Creates leads primarily from opt-in forms and landing pages to convert website visitors into subscribers. | Has an upgraded lead generation process that includes funnels, forms, surveys, and phone call tracking. |
| Ideal for those who want to start an audience from scratch, for creators, and for small business people. | Suitable for companies aiming to capture, score, and nurture leads from various sources. |
Note: For pure email marketing, ConvertKit is the clear winner
CRM and Client Management:
| ConvertKit | GoHighLevel |
|---|---|
| Has a very limited ability in Customer Relationship Management, more oriented on subscribers’ management with basic tagging and segmentation. | Designed as a full CRM solution that enables scheduling appointments and managing client relationships. |
| Excellent for handling small lists but ill-suited for larger operations. | Suitable for businesses that require a more comprehensive solution for managing clients and potential deals. |
Multi-Channel Marketing:
| ConvertKit | HighLevel |
|---|---|
| Primarily focused on email. | Focused on marketing across multiple platforms, including Email, SMS, voice, and social media. |
| Simplicity makes it accessible and easy to use. | Suitable for organizations wanting a close relationship with their end customers. |
| Lacks multi-channel marketing capabilities. | Offers comprehensive multi-channel marketing capabilities. |
Landing Page:
| ConvertKit | GoHighLevel (GHL) |
|---|---|
| Available with less than 20 very simple template designs | Comes with a customizable drag-and-drop builder which includes over 1000 templates |
Remember: Convertkit is more basic in design and functionality compared to GoHighLevel’s funnel build.
Analytics & Reporting:
| ConvertKit | GoHighLevel |
|---|---|
| Offers the simplest metrics, from open rate to click rate. | Provides analytics for multiple channels including customer path, campaign performance, and sales funnel. |
| Ideal for users who do not require intricate analysis of their email campaigns. | Especially valuable for agencies and companies needing comprehensive analytics. |
Pricing Structure:
| Service | Plans and Pricing |
|---|---|
| ConvertKit | Free Plan: Basic email features for up to 1,000 subscribers |
| Creator Plan: $29/month; Enhanced automation features | |
| Creator Pro Plan: $59/month; Includes subscriber scoring and priority support | |
| GoHighLevel | Starter Plan: $97/month |
| Basic Support Plan: $97/month | |
| Unlimited Support Plan: $297/month; Additional support and automation | |
| Pro/White Label Plan: $497/month; Designed for agencies offering a white-label experience |
Note: For smaller businesses or freelancers, especially those who are newly entering the field, ConvertKit is cheaper But for the features GoHighLevel provides, its price can be justified.
Limitations:
| Limitations | Details |
|---|---|
| Limited CRM functionality | No multi-channel marketing beyond email. |
| Higher learning curve due to advanced features | Higher starting price, especially for small businesses. |
Choosing the Right Platform for Your Business:
Ask yourself these questions to help decide:
Still need guidance?
If you find yourself at one end of the spectrum of email simplicity or the other of the multi-channel marketing spectrum, our team can recommend the solution that will best meet your 2024 business needs.
