GoHighLevel vs Monday: Detailed Comparison 2025

Choosing between GoHighLevel and Monday.com is not just a matter of features – it is about aligning the right tool with your business goals.

GoHighLevel is an all-in-one platform made for marketing, lead generation, and automation. It brings together CRM, funnels, email, SMS, scheduling, and more. Perfect for agencies and service-based businesses.

Monday.com, on the other hand, is a Work OS designed to help teams manage projects, track tasks, and collaborate visually. It is built for productivity, teamwork, and organizing complex workflows.

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If you are wondering whether GoHighLevel or Monday is better for your business in 2025, this guide will give you all the answers..

Key Takeaways

GoHighLevel is built for marketers and agencies. It combines CRM, funnels, automation, email, SMS, and scheduling – all in one place.
Monday.com is designed for teams and project management. It helps users track tasks, organize workflows, and collaborate visually using boards and dashboards.
GoHighLevel offers tools like pipelines, campaigns, and appointment booking to manage customers from start to finish.
Monday.com supports Gantt charts, timelines, automations, and workload tracking. Great for keeping teams on schedule.

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What is GoHighLevel?

GoHighLevel is a powerful all-in-one marketing platform built mainly for agencies, freelancers, and service businesses. It brings together the most important tools a business needs to manage leads, close sales, and grow faster.

Instead of paying for separate tools like ClickFunnels, HubSpot, and CallRail, businesses can get everything inside GoHighLevel.

Read this: How to Set Up Your GoHighLevel Account?

Core Features of GoHighLevel

CRM & Pipeline Management: Track leads, manage opportunities, and build custom sales pipelines.
Marketing Automation: Create powerful workflows using triggers, conditions, and actions. Automate emails, texts, voicemails, and more.
Funnel & Website Builder: Build websites, landing pages, and sales funnels with a drag-and-drop editor.
Appointment Scheduling: Add calendar widgets to book calls and send reminders.
Email & SMS Marketing: Send bulk messages, drip campaigns, or one-on-one replies.
Reputation Management: Collect reviews, monitor feedback, and respond to customers quickly.
White Labeling: Customize GoHighLevel with your own branding and sell it as your own SaaS.
Unlimited Sub-Accounts: Create multiple accounts for clients—no extra cost per client.
Call Tracking & Phone System: Make and receive calls, record voicemails, and track conversations from within the platform.
Form & Survey Builder: Capture leads with smart forms and surveys.
Payment Collection: Use Stripe integrations to get paid directly from forms and pages.
Reporting & Analytics: Track conversions, ad results, and campaign ROI in real time.

Pro Tip

Use Snapshots in GoHighLevel to copy full setups like funnels, workflows, and other settings. This saves you hours when onboarding new clients. You can even sell your custom Snapshot setups as digital products.

What Is Monday?

Monday.com is a flexible Work Operating System (Work OS) built to help teams plan, manage, and track everything in one place.

It is not made for marketing automation like GoHighLevel. Instead, Monday is all about team collaboration, project tracking, and workflow management.

Core Features of Monday

Visual Boards: Organize work with color-coded boards that show tasks, statuses, owners, due dates, and more.
Multiple Views: Switch between Kanban boards, calendars, timelines, Gantt charts, and workload views.
Custom Dashboards: Track progress, timelines, and team performance using widgets like charts, numbers, and graphs.
Team Collaboration: Tag teammates, add comments, attach files, and track updates all in one space.
Automations: Set up rules like “When a task is done, notify manager” to save time and reduce manual work.
Templates: Start faster using templates for marketing plans, HR onboarding, product launches, and more.
Integrations and Apps: Connect with tools like Slack, Google Drive, Outlook, Dropbox, and Zoom.
AI & Smart Features: Use AI to summarize updates, create tasks, draft emails or documents or suggest improvements to your workflows.

Read this: GoHighLevel vs Free WordPress Template: Ultimate Breakdown + $10K Bonus & Free Help

GoHighLevel vs Monday: Key Differences

Both GoHighLevel and Monday.com are excellent platforms. But they suit different users. Here are the main differences between these two platforms:

Purpose and Target Users

Platform	Best For	Use Case
GoHighLevel	Marketing agencies, freelancers, coaches	Lead generation, automation, client management
Monday	Project managers, teams, companies	Task tracking, collaboration, productivity

GoHighLevel is built for customer-facing work like sales and marketing. Monday is built for internal work like managing projects and team tasks.

CRM and Lead Management

Feature	GoHighLevel	Monday
Lead pipelines	✅ Yes	⚠️ Basic via add-ons
Tagging/Notes	✅ Yes	✅ Yes
Custom fields	✅ Yes	✅ Yes
Sales stages	✅ Yes	⚠️ Limited

GoHighLevel is far stronger when it comes to managing leads and closing sales. Monday has CRM templates, but it is not built for deep sales tracking.

Marketing and Automation

Feature	GoHighLevel	Monday
Email marketing	✅ Built-in	❌ Third-party only
SMS marketing	✅ Built-in	❌ Not available
Funnels & landing pages	✅ Yes	❌ No
Marketing workflows	✅ Yes	⚠️ Basic automations

GoHighLevel wins here. It is made to automate campaigns, send texts/emails, and capture leads.

Team Collaboration & Project Management

Feature	GoHighLevel	Monday
Task tracking	✅ Yes	✅ Yes
Team boards	❌ No	✅ Yes
Gantt Charts	❌ No	✅ Yes
Workload management	✅ Yes	✅ Yes

Monday.com takes the lead if your team needs to manage tasks, track projects, or meet deadlines.

Pricing Comparison

Plan	GoHighLevel	Monday
Free Trial	✅ 30-day free trial	✅ 14-day free trial
Free Plan	❌ Not available	✅ Free plan with limited features
Entry Plan	$97/month (Starter Plan)	$24/month (Basic plan for 3 users)
Mid-Tier Plan	$297/month (Unlimited Plan)	$36/month (Standard plan for 3 users)
Advanced Plan	$497/month (SaaS Pro Plan)	$48/month (Pro plan for 3 users)
Enterprise Plan	Custom quote	Custom quote (based on team size)
User Seats	Unlimited users on all plans	Price increases based on user count
Sub-Accounts	3 in Starter, Unlimited in others	Not applicable
White Labeling	✅ Available	❌ Not available

Monday is more affordable if you only need project tools. GoHighLevel gives more value if you need CRM, marketing, and client management in one.

GoHighLevel vs Monday: Pros and Cons

Each platform has its strengths and weaknesses. GoHighLevel and Monday.com are no different – both have areas where they shine and areas where they fall short.

All-in-One Marketing Suite: Combines CRM, email, SMS, funnels, landing pages, scheduling, and more.
Unlimited Users and Contacts: No extra cost for scaling your team or growing your audience.
White Label and SaaS Reselling: Great for agencies wanting to offer a branded platform to clients.
Powerful Automation Tools: Automate tasks, follow-ups, lead nurturing, and more with workflows.
Great for Agencies: Built specifically for marketing and client management.

No Free Plan: Only a 30-day trial is available; no permanent free version.
Basic Project Management: Lacks advanced team task tracking and workload management.

Monday Pros and Cons:

Excellent for Project Management: Track tasks, deadlines, and team workloads with ease.
Flexible Views and Dashboards: Choose Kanban, Gantt, Calendar, Timeline, and more.
Integrates With Popular Tools: Works well with Slack, Google Drive, Dropbox, and Zoom.
Free Forever Plan: Offers a free plan for individuals or small teams.

Pricing Grows With Team Size: Per-user pricing can get expensive for large teams.
Limited CRM and Sales Features: Not ideal for lead tracking, nurturing, or marketing automation.
No Funnels or Landing Page Builder: You need third-party tools for most marketing functions.

GoHighLevel vs Monday: Which One Should You Choose?

The best platform depends on what your business needs most. Let us break it down by goal.

Choose GoHighLevel if you are:

A marketing agency, coach, consultant, or freelancer
Focused on lead generation, email/SMS campaigns, and sales funnels
Wanting to white-label a tool and resell it as your own
Tired of duct-taping tools like Hubspot and Zoho
Needing a CRM + funnel builder + automations in one place

GoHighLevel gives you a full system to capture leads, follow up, close sales, and manage clients. It is the clear winner for digital marketing professionals and service-based agencies.

Choose Monday.com if you are:

A team or company managing projects, tasks, or workflows
Focused on internal team collaboration, task assignment, and deadlines
Needing simple automations to speed up project delivery
Looking for an affordable option to organize team work

Monday.com is perfect for internal project tracking and team communication. It is a great fit for non-marketing teams, like HR, finance, design, or IT.

Pro Tip

Turn on SaaS Mode in GoHighLevel to sell the platform as your own branded software. Set your own prices, bill clients automatically, and earn monthly recurring revenue.

Frequently Asked Questions

GoHighLevel is an all-in-one marketing and CRM platform made for agencies, coaches, and consultants. Monday is a project management tool for organizing team tasks, timelines, and workflows.

Monday.com has basic marketing templates and automations. But it lacks core tools like funnels, email/SMS campaigns, and lead tracking. It is best used for task management, not full marketing campaigns.

Yes, especially for agencies. GoHighLevel can replace multiple tools like Pipedrive, Zoho, Klaviyo, and Builderall. It also helps you save time, close more clients, and even resell the software with SaaS mode.

GoHighLevel vs Monday: Detailed Comparison 2025

Key Takeaways