How to add an unsubscribe button in Gohighlevel

How to add an unsubscribe button in Gohighlevel: Fast and Easy Steps

By Aslam Manzoor

Want to keep your email marketing game strong and compliant? Adding an unsubscribe button in GoHighLevel isn’t just good practice; it’s essential for maintaining trust and following email regulations. Let’s make sure your subscribers have a smooth exit option while keeping your sender reputation spotless!

Plus, don’t miss the free consultation offer and a 30-day free trial to explore GoHighLevel’s features risk-free.

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Understanding the Unsubscribe Options in GoHighlevel

Automatic Unsubscribe Link:

GHL also allows for the choice of unsubscribing to future emails, which will be placed in the footer of the message. This is a sample link; you can change the wording whenever you want.

Never miss: How to get Gohighlevel for Free?

List-Unsubscribe Header:

 GHL encourages the list-unsubscribe header, which provides primary email service providers, such as Gmail, with a method to enable users to unsubscribe. This is good for deliverability because all recipients who receive the pulp are likely to receive the message.

Custom Unsubscribe Workflows: 

Using trigger links, you can set up highly complex callouts that occur when anyone decides to unsubscribe. These workflows can Redirect them to a specific landing page for the unsubscribe confirmation, Add tags to the sender’s contact database, and Exclude the recipients from any future marketing emails through the use of the “DND” flag.

Step-by-Step Guide to Adding an Unsubscribe Button

Log into GoHighLevel

  • Go to the GoHighLevel Login Page.
  • To do this, click Sites from the left-hand list.
  • Enter your email and password to access your account.

Access the Email Builder

  • From your dashboard, select the Marketing option in the left-hand menu.
  • Under the Email section, choose the Email Builder option.

Start Creating or Editing an Email

  • To begin with, click ‘Create Email’ if you want to start with a blank slate.
  • Or choose the specific email you want to forward by clicking on the Edit option.
  • This will take you to the editor, where you can change the content of the email.

Insert the Unsubscribe Button

  • In the message body, locate the part in which you wish to insert the unsubscribe link/button.
  • Use the Merge Field for Unsubscribe to add an automatic link:
  • Type the text ‘To unsubscribe, please click here’.
  • Highlight the text.
  • The next step is to Click on the Insert Link icon.
  • Paste the dynamic link for unsubscribe.
  • Save your changes.

Test the Email

  • Send a test email to yourself or your team to ensure the unsubscribe link is working.
  • Check that clicking the unsubscribe link redirects to an opt-out confirmation page.

Publish and Use

  • Save the email template and assign it to your campaign or automation workflow.
  • The unsubscribe button will automatically appear in all emails sent, allowing recipients to opt-out if necessary.

Why Add an Unsubscribe Button?

  • Compliance: Meet legal standards for email marketing.
  • User Experience: Give users the freedom to control their inbox.
  • Maintain Sender Reputation: Avoid being flagged as spam.

Tips for Effective Unsubscribe Handling

  • Positioning: Place the unsubscribe button at the footer of your email.
  • Wording: Use polite and professional phrases like “Click here to unsubscribe” or “Manage your email preferences.”
  • Design: Make the unsubscribe button easy to read and clickable but not overly prominent.

Are you looking for someone to help you with the GoHighLevel email campaign setup, or do you need to add some advanced features? Call today for your free consultation and get an additional 30 days of GoHighLevel free trial to test the platform’s capabilities further. It’s time to optimise your campaigns!

Be Trustworthy and Compliant

An unsubscribe button is not just a legal necessity; it is merely a consideration of your audience’s desires. Make sure this option is provided in every email and that you have a professional and ethical approach to your email marketing campaigns.

Aslam Manzoor

Aslam Manzoor, founder of LeadsFlex, helps businesses unlock their full potential with expert GoHighLevel solutions. Specializing in AI chatbots, advanced automations, custom funnels, and website design, Aslam delivers powerful tools to streamline processes and boost growth. Ready to scale? Explore our tailored GoHighLevel services and transform your business today!

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