How to Send Drip Emails in GoHighLevel

Drip emails are an incredibly powerful tool for nurturing leads, building relationships with your audience, and guiding potential customers down the sales funnel. With GoHighLevel, setting up drip emails is easier. However, many users encounter a few pain points, from creating effective sequences to ensuring emails are delivered at the right time.

In this blog, we’ll walk you through how to set up drip emails in GoHighLevel, solving common issues that can trip up new users.

Common Pain Points When Setting Up Drip Emails

Let’s face it—marketing automation can feel overwhelming, especially if you’re new to it.

Here are some common pain points people face when setting up drip emails in GoHighLevel:

Choosing the Right Timing: Sending emails too frequently or too far apart can hurt engagement.
Content Overload: Not knowing what content to include in each email without overwhelming your audience.
Deliverability Issues: Emails end up in spam or not reaching the inbox.
Automation Complexity: Setting up workflows can feel intimidating, especially for beginners.

Don’t worry! We’ll solve these problems step-by-step as we go.

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Access Your GoHighLevel Dashboard

To get started, log into your GoHighLevel account.

You’ll be greeted by the dashboard, which is the central hub where you can manage all your marketing activities, including emails.

Create a New Campaign

Head over to the “Campaigns” section under the marketing tab. From here, click on “+ New Campaign” to create a fresh sequence. This is where your drip emails will live.

When creating your campaign, think about the purpose of your drip emails. Are they for onboarding new customers?

Following up after a lead magnet download? Whatever the goal, make sure you have a clear end in mind.

Define Your Drip Email Sequence

Now, the fun part—building your sequence!

Set up the first email:

Click on “Add Email” to create your first email. This is typically the welcome email, which should provide value right away and set the tone for future emails.

Pro Tip:

Avoid overloading this email with too much information. Focus on introducing yourself or your product and let your audience know what to expect in the coming days.

Also See: How to Emails through Your Domain in GoHighLevel (GHL): 4 Easy Steps

Choose the delay for the next email:

This is where timing comes in. You’ll want to choose how many days or hours should pass before the next email in the sequence is sent.

A common pain point here is figuring out the right cadence. If you’re unsure, starting with a 3-day interval between emails is a good place to begin.

Add more emails:

Continue adding emails to your sequence by clicking “Add Email” again.

Each email should serve a purpose—whether it’s educating, nurturing, or offering a promotion.

Pro Tip:

Make each email feel like a natural continuation of the last. If you’re introducing a product, for instance, you might start with the problem your audience faces in the first email, then gradually introduce your solution in later emails.

Automate the Drip Campaign with Triggers

To fully automate your drip emails, you’ll need to set up a trigger. Triggers allow GoHighLevel to know when to start sending the drip sequence to a contact.

Go to the “Triggers” section and click “Add Trigger”.
Select an event that will start the drip campaign. Common trigger events include when a lead fills out a form or when they sign up for a freebie on your site.
One of the most common pain points is forgetting to set a trigger, which can lead to your emails not sending. Always double-check that your trigger is correctly set up!

Test Your Drip Campaign

Before launching, it’s important to test your campaign to ensure everything works as planned. Send a test email to yourself or a colleague to check for timing, formatting, and content.

This step can save you from the headache of finding out later that emails were sent too soon, too late, or with broken links.

Monitor and Adjust

Once your drip emails are live, keep an eye on the analytics in GoHighLevel. Are your emails being opened? Are your leads clicking on links?

If you notice low engagement, consider adjusting the timing of your emails or tweaking your subject lines to make them more compelling.

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Bonus Tips for Success

Use a Clear Call to Action (CTA): Every email should have a clear, single action you want the reader to take, whether it’s clicking a link or replying to your email.
Personalize Your Emails: GoHighLevel allows you to add personalization tokens like the contact’s name. Personalized emails tend to have higher open and click rates.
Avoid Spam Filters: Ensure your emails don’t end up in the spam folder by avoiding spammy words, keeping your emails simple, and always including an unsubscribe link.

Conclusion

Setting up drip emails in GoHighLevel doesn’t have to be complicated.

By breaking the process into easy steps, you can create sequences that nurture leads, provide value, and ultimately grow your business.

With the right timing, engaging content, and proper automation, your drip campaigns will run smoothly. Don’t let the fear of complexity stop you—if you are facing any more difficulties setting up your drip campaign, Book a Free Consultation Call with our Experts.

How to Send Drip Emails in GoHighLevel: A Simple Guide to Solving Common Problems