GoHighLevel vs Wicked Reports: Which Suits You Best?
Choosing between GoHighLevel and Wicked Reports can be confusing. Both can increase your business, but one is about automation, and the other is about data tracking. GoHighLevel is a multitasking tool that assists agencies and marketers in automating and capturing leads.
Wicked Reports is best in tracking, data attribution, and real ROI insights from your ads and campaigns. So, which one should you go for?
Let’s compare their features, pricing value, pros, and cons. Ready to jump in to discover which one works better with you? Let’s start!
Key Features:
GoHighLevel vs Wicked Reports Comparison Overview:
GoHighLevel is a marketing and CRM system. It is a combination of lead-generating, automating, and client management tools.
It is targeted at marketing agencies, consultants, and small to medium-sized businesses. It is perfect in case you are working with several clients or wish to unite tools.
Key Features:
Use-Cases:
“GoHighLevel is built for deep automation. Get our 30-day free trial to build, automate, and grow.” Wicked Reports is an attribution marketing platform. It measures and analyses ad campaign success based on first-party data. E-commerce companies, online marketing firms, and media purchasers. Particularly, media planners of multi-channel advertisements.
Use-Cases:
Read this: GoHighLevel vs Hyros: Which Tool Is Best for Marketing?
GoHighLevel vs Wicked Reports: Target Audiences
All businesses do not require the same tools. GoHighLevel is designed to market and manage clients. Wicked Reports is a marketing reporting platform that gives subscription-based, actionable reports on marketing performance.
It provides every stage of the customer’s journey from first click to sale. Each tool has a different target audience. Let’s break down all of them:
| Audience | GoHighLevel | Wicked Reports |
| Marketing Agencies | Built for agencies with CRM, funnels, and white-label tools. | Not made for agency management, but good for tracking campaign results. |
| Freelancers | Great for managing leads, sending follow-ups, and automating tasks. | Works if you run paid ads, but lacks client management tools. |
| Coaches & Consultants | Offers booking, funnels, and automation tools for clients. | Can track ad performance, but not ideal for client communication. |
| eCommerce Businesses | Can handle lead tracking but not built for product-level analytics. | Designed for tracking ads, orders, and customer lifetime value. |
| Course Creators | Funnels, memberships, and automated follow-ups in one place. | Tracks campaign ROI but doesn’t host or build course funnels. |
| Real Estate Agents | CRM, SMS, and pipeline management tools included. | Not suited for lead tracking or client communication. |
| Local Businesses | Texts, calls, and follow-up automation work great for local leads. | Helps measure which ads bring local customers. |
| Startups | Scales easily as your team grows, with flexible automation. | Better for teams focused on detailed marketing analytics. |
| Small Business Owners | All-in-one platform for marketing and sales management. | Not ideal for everyday business operations or client handling. |
| Sales Teams | Custom pipelines, lead scoring, and deal tracking. | Offers ROI tracking but lacks CRM and follow-up tools. |
| Service-Based Businesses | Best for scheduling, quotes, and customer automation. | Works for tracking ad performance only. |
| Digital Marketers | Strong automation, funnels, and multi-channel campaigns. | Excellent for ad and conversion tracking. |
| Bloggers & Content Creators | Limited tools for content management or blog analytics. | Tracks ad-driven traffic and helps measure campaign ROI. |
Pro Tip
Use Wicked Reports if you want to measure and improve your ad performance.
GoHighLevel vs Wicked Reports: Feature-by-Feature Comparison
Both of the tools are powerful in their own ways, as one is used to automate the process, and the other to track the results. Below is features comparison between GoHighLevel and Wicked Reports.
CRM & Contact Management
GoHighLevel has an in-built CRM that assists you in handling leads, deals, and conversations under a single roof.
You are also able to monitor all clients, make notes, and view the entire history of communication. It is designed for the agencies and teams that require a structured workplace.
Wicked Reports does not contain a comprehensive CRM. It is not about managing your leads and sales; it is about tracking them.
Marketing Automation (Email, SMS, Funnels)
GoHighLevel will help you automate it all: emails, texts, and follow-ups. You can create workflows that trigger messages based on actions. It also has landing pages and funnels to transform leads into customers.
Wicked Reports is not an email or funnel builder. It primarily monitors performance, rather than automation marketing. To run campaigns, you will require linking it with other tools.
Ad & Channel Tracking
Wicked Reports is designed as a tracking tool. It displays your sources of leads, Facebook, Google, email, or organic traffic. It also connects your ad spend to actual sales, so you know what’s really working.
GoHighLevel provides simple campaign and conversion tracking. It assists you in seeing what sources lead where, but not as in-depth as Wicked Reports.
Funnel & Website Building
GoHighLevel also has a funnel and website builder. It is easy to create landing pages, forms, and thank-you pages. All is linked with your CRM and automation tools.
Wicked Reports does not have a page builder. It monitors only the performance data of the pages you develop on other sites.
Team & Sub-Account Support
GoHighLevel allows an unlimited number of sub-accounts. You are able to handle a variety of clients on a single dashboard. It works well with agencies that have numerous projects or brands.
Wicked Reports targets single users or companies that run their own advertisements. It does not have sub-accounts and team management.
White-Label/ Reseller Services
GoHighLevel provides white-label services. You can give your logo, brand colors, and even resell it as your software. It’s best for agencies that provide marketing tools to the clients.
Wicked Reports has neither white-label nor reseller features. It is not resellable or client management.
“Still want a visual explanation about tools? Schedule a free consultation with our expert and get expert advice.”
Read this: GoHighLevel vs AdEspresso – Choose the Best for Your Campaigns
GoHighLevel and Wicked Reports Pros and cons:
Here is a quick look at the good and not-so-good sides of each platform.
Wicked Reports Pros and cons:
- Great for tracking ad results and sales.
- Shows which ads make you the most profit.
- Works well with Facebook, Google, and email data.
- Good for eCommerce and online stores.
- Helps improve ad spending and marketing ROI.
- Only for tracking, not for running campaigns.
- Can be costly for small businesses.
- Needs setup with ad accounts and data tools.
- No tools for emails, funnels, or lead management.
GoHighLevel Pros and cons:
- CRM, emails, and a funnel all-in-one system.
- Benefits agencies, small companies, and freelancers.
- It handles leads, clients, and campaigns under a single roof.
- You are free to resell it under your brand.
- It is difficult to operate initially.
- Take more time to install all.
- Very small teams may not require some of the features.
- Reports are not as deep as Wicked Reports.
GoHighLevel vs Wicked Reports: Which One Truly Wins
Both GoHighLevel and Wicked Reports are great tools, but they help in different ways. Wicked Reports is best for tracking ads and knowing which campaigns bring sales. It’s great for eCommerce stores and marketers who focus on ad results and return on investment.
GoHighLevel does much more. It helps you run your marketing, manage clients, and automate tasks all in one place. It’s perfect for agencies and service businesses that want to grow fast and work smart. If you want clear tracking, go with Wicked Reports. If you want automation and full control, choose GoHighLevel.
