GoHighLevel vs Ontraport: Who Takes the Lead in 2025?

If you are looking to upscale your business but cannot decide between GoHighLevel vs Ontraport, this guide is for you. Both GoHighLevel and Ontraport are popular tools worldwide but they suit different users.

GoHighLevel is a client management system with advanced marketing and automation features. It is specifically built for entrepreneurs, service-based businesses and agencies.

Ontraport also offers robust CRM capabilities and marketing tools. But it leans more toward businesses that sell products or offer online services.

So, which platform should you choose?

This guide will compare GoHighLevel and Ontraport across multiple aspects, helping you find the best fit for your business.

In a Hurry? Here is the Quick Scoop

If you do not want to go through the whole article, here is what you need to know:

GoHighLevel takes the lead with features built especially for businesses and marketing agencies. It offers an easy-to-use dashboard, tons of customization, and priority support.

The platform also provides white-label options and supports a wide range of industries. With strong customer support and marketing tools, GoHighLevel is a top pick for businesses ready to grow fast and work smarter.

What is GoHighLevel?

GoHighLevel is a full-stack platform built to help businesses manage leads, communicate with clients, and run powerful marketing campaigns – all in one place. 

Instead of bouncing between different apps for emails, texts, bookings, and funnels, GoHighLevel brings it all together. You can set up smart systems that run on autopilot, freeing you up to focus on your customers. 

It is designed to boost your productivity, save time, and help you scale without getting overwhelmed.

Key Features of High Level

Read this: How to Set Up Your GoHighLevel Account?

What is Ontraport?

Ontraport is a business automation system. It brings together your contacts, emails, tasks, and sales processes so you can create detailed, personalized experiences for every customer.

Unlike other email platforms, Ontraport offers advanced tools to build long-term relationships. You can map out full customer journeys and guide your leads through every step – from the first click to final sale.

Key Features of Ontraport

GoHighLevel vs Ontraport: Detailed Comparison 

Both GoHighLevel and Ontraport help you manage your business and boost your marketing. But they work in different ways and fit different styles. Here is the breakdown:

Feature	GoHighLevel	Ontraport
CRM	✅ Complete CRM to handle contacts, leads, deals, and more	✅ Strong CRM for organizing and managing customers
Marketing Automation	✅ Full suite for emails, texts, funnels, and campaigns	✅ Advanced automation for email, SMS, and customer journeys
Sales Pipelines	✅ Custom pipelines to track sales progress easily	✅ Tools to manage and view sales opportunities
Workflow Automation	✅ Automates boring tasks to save you time	✅ Advanced tools to build detailed workflows
Analytics & Reporting	✅ Deep insights to check what is working and what is not	✅ Reports to measure campaign success and customer behavior
Lead Scoring	✅ Helps you focus on hot leads with scoring rules	✅ Identifies top leads using built-in scoring system
Customization	✅ Lets you tweak almost everything to fit your needs	✅ Allows you to adjust campaigns and settings for your goals
Communication Tools	✅ Includes text, calls, voicemail drops, and follow-ups	✅ Supports email, text, and advanced messaging options
Integration	✅ Easily connects with your favorite tools and apps	✅ Works with many third-party apps for smooth workflows
Customer Support	✅ Live chat, email ticketing, and zoom consultation (30 minutes)	✅ Live chat and screen-share support (15 minutes)
Website Builder	✅ Drag-and-drop site builder with landing page options	❌ Basic site creation tools
Campaign Management	✅ Manages multiple campaigns across channels	✅ Handles multi-step campaigns and sequences
User Roles & Access	✅ Set permissions for teams and clients easily	✅ Offers role-based access settings
Pricing	✅ Starts at $97/month, packed with advanced features	✅ Starts at $24/month, limited features in lower plans
Trial Duration	✅ 30-day extended trial	✅ 14-day conventional trial
Trustpilot Score	✅ 4.9 out of 5 (8,991 Reviews)	✅ 4.1 out of 5 (349 Reviews)

CRM and Contact Management

GoHighLevel gives you a built-in CRM that makes it easy to keep track of contacts, leads, deals, and conversations. 

You can tag leads, build custom pipelines, assign tasks, and manage everything in one place. It also offers lead segmentation and smart filters so you can focus on your hottest leads.

Ontraport also includes a powerful CRM.  It offers contact scoring, tagging, and behavior-based filters so your team knows who to follow up with and when.

Marketing Automation

HighLevel allows you to build complex workflows using a visual drag-and-drop builder. You can set triggers for actions like sending emails, texts, voicemail drops, or even assigning follow-up tasks to your team. 

Ontraport shines in this area, too. Its Campaign Builder lets you create full marketing journeys with branching paths, delays, conditions, and goals. 

Everything is visual and easy to understand, even if the campaign is large or complex.

Read this: GoHighLevel vs Monday: Detailed Comparison 2025

Funnel and Landing Page Creation

GoHighLevel includes a funnel builder that lets you design landing pages, opt-in forms, and thank-you pages. You can build sales funnels quickly and add automations directly from the same dashboard.

Ontraport focuses more on templates than funnel paths. You can still build lead capture pages and link them to your automation campaigns, but the funnel structure is less advanced than GoHighLevel.

Email and SMS Marketing

Go High Level lets you send bulk emails and text messages. You can set up autoresponders, personalize messages, and track open rates and clicks. It also supports two-way SMS, so you can chat with leads in real time.

Ontraport also shines in email marketing. It includes A/B testing, deliverability tools, and detailed email tracking. SMS features are available but less interactive compared to GoHighLevel two-way system.

Sales Pipeline and Lead Tracking

High Level provides you a visual pipeline for tracking deals. You can move leads between stages, assign them to team members, and automate follow-ups based on where they are in the sales process.

Ontraport includes deal tracking tools too, but the layout focuses more on tasks and automation flows than drag-and-drop boards. It works well for teams that rely on data to push deals forward.

Automation Workflows

GoHighLevel has a workflow builder where you can map out automated steps. Want to send a welcome message, wait three days, and then trigger a follow-up call? You can do that – and more.

Ontraport gives you similar flexibility. Its workflow tools let you build long, complex paths based on actions and goals. You can even set rules that remove people from one campaign and add them to another automatically.

E-commerce Tools

GoHighLevel is not built for online stores. You can sell services and digital products, but it lacks a true shopping cart or product catalog.

Ontraport, on the other hand, offers solid e-commerce features. You can create product pages, accept payments, handle subscriptions, and manage orders—all from the same place.

 Analytics and Reporting

HighLevel offers performance dashboards for your pipelines, email campaigns, and ad tracking. You can see how leads are moving, which campaigns work best, and how your team is performing.

Ontraport provides in-depth analytics, especially around campaigns and customer journeys. You can track conversions, see which emails get the most clicks, and analyze your full funnel performance.

Integrations

GoHighLevel connects with popular apps and tools using native integrations and webhooks. It also works with Zapier to expand your options.

Ontraport integrates with other platforms as well, though it offers fewer native options. Still, Zapier and API access make it flexible enough for most business needs.

Customization

HighLevel gives you the power to personalize everything – funnels, workflows, forms, emails, and even the platform itself if you go white-label. It is built to adapt to your brand and your processes.

Ontraport also supports a high level of customization, especially in campaigns and forms. However, its design tools are a bit more structured, so the freedom may feel slightly more limited than GoHighLevel.

Scheduling Features 

GoHighLevel includes a booking system that replaces third-party calendar tools. Clients can book appointments online, and you can send reminders and automate follow-ups.

Ontraport does not have a built-in scheduler. You would need to connect it with an outside tool to handle appointments.

Branding and White-Label

GoHighLevel allows full white-label customization. You can add your own logo, brand colors, and even use a custom domain to make the platform look like your own.

Ontraport does not support full white-labeling. You can brand emails and forms, but the platform itself stays as Ontraport.

Customer Support

GoHighLevel provides support through live chat, email, Facebook groups, and a full help center. They also offer onboarding help and courses.

Ontraport offers support through email, phone, and live chat. Their help documentation is strong, and they provide strategy calls for new users.

GoHighLevel vs Ontraport: Pricing Plans 

When choosing the right platform for your business, pricing is a big deal. You want to know what you are getting and if it is worth your money. Both GoHighLevel and Ontraport offer different plans with features that grow with your business.

GoHighLevel Pricing 

Plan Name	Monthly Price	Features
Starter	$97	CRM, funnels, calendars, email, SMS marketing, unlimited contacts, 3 sub-accounts
Agency Unlimited	$297	Everything in Starter, unlimited sub-accounts, Basic API access
Agency Pro	$497	Everything in Unlimited, Advanced API access, rebranding and reselling options, desktop app

Ontraport Pricing 

Plan	Monthly Price	Features
Basic	$24	Email & SMS automation, basic CRM, up to 500 contacts, web forms + landing pages, 1 user + 500 contacts
Plus	$83	Everything in Basic + advanced CRM, 1000 contacts, custom fields, 2+ users
Pro	$124	All Plus features + deeper customization, better tracking tools, up to 2500 contacts
Enterprise	$249	Top-level features, enterprise-grade security, custom roles, up to 10,000 contacts, priority support

GoHighLevel vs Ontraport: Target Audience

Not all businesses need the same tools. Some need advanced client tracking, while others want strong eCommerce features. This section will help you figure out which platform suits your type of business better.

Audience	GoHighLevel	Ontraport
Marketing Agencies	✅ Built for agencies with client tools and white-label	⚠️ Usable, but not built specifically for agencies
Freelancers	✅ Great for managing clients and automating services	⚠️ May feel too complex or pricey for solo use
Coaches & Consultants	✅ Tools for booking, funnels, and communication	✅ Good for client tracking and follow-ups
eCommerce Businesses	⚠️ Not ideal – limited product selling features	✅ Better suited for online product sales
Course Creators	✅ Funnels, emails, memberships, and automation	✅ Campaign tools, landing pages, and email marketing
Real Estate Agents	✅ CRM, SMS, pipeline tracking – comprehensive tool	⚠️ Possible, but may need extra tools
Local Businesses	✅ Texts, reviews, and client follow-ups	⚠️ Can work, but not as specialized
Startups	✅ Scales well with growth and team size	✅ Works well for lean businesses with marketing goals
Small Business Owners	✅ All-in-one solution for service providers	✅ Good if you sell products or digital services
Sales Teams	✅ Custom sales pipelines and automation	✅ Sales tools with reporting and CRM
Service-Based Businesses	✅ Made for services – efficient client handling	⚠️ Usable, but more product-focused
Digital Marketers	✅ Advanced tools for funnels, SMS, and lead gen	✅ Strong campaign and customer tracking tools
Bloggers & Content Creators	⚠️ Limited blogging tools	✅ Better content tools for emails and audience tracking

GoHighLevel vs Ontraport: Pros and Cons

Choosing between GoHighLevel and Ontraport is not always easy. Both platforms offer powerful tools, but they shine in different ways. Here are the pros and cons of each:

Ontraport Pros and Cons

Frequently Asked Questions