GoHighLevel Starter Vs Unlimited Vs SaaS Pro: Pricing Comparison 2025

Trying to pick the best plan for your business? This guide will compare GoHighLevel Starter vs Unlimited vs SaaS Pro plans.

But first, what is GoHighLevel? It is a popular marketing platform with three main plans. Each plan is made for different kinds of businesses. 

Moving forward, this guide will help you find the perfect plan for your goals and budget. 

GoHighLevel Pricing Plans: Detailed Feature Breakdown

GoHighLevel has three main pricing plans. Each one comes with its own tools and features to match your business stage. Here is the breakdown:

Read this: How to Set Up Your GoHighLevel Account?

GoHighLevel Starter Plan – $97/month

The Starter Plan is great for beginners, solo business owners, or small teams. It gives you all the core features you need to run marketing campaigns, track leads, and manage your business.

Up to 3 Sub-Accounts

This means you can manage up to three separate businesses or clients under your GoHighLevel account. It is like having three mini dashboards inside one big account. Each sub-account has its own settings, contacts, and tools.

Unlimited Contacts and Users

You can add as many contacts and team members as you want. There are no extra fees for growing your email list or inviting more users to help you out.

CRM and Pipeline Management

The CRM (Customer Relationship Management) system helps you keep track of all your leads and customers. You can build pipelines to follow each stage of the customer journey – from new lead to sale.

Email and SMS Marketing

Send emails and texts to your contacts. You can create marketing sequences to follow up with leads automatically. This helps you stay in touch without doing all the work by hand.

Funnel and Landing Page Builder

Drag and drop builder makes it easy to create sales funnels and landing pages. No coding skills needed. You can build pages that collect leads, promote offers, and boost sales.

Appointment Calendar

Use the calendar feature to schedule meetings with leads or clients. People can book a time that works for them without needing to message back and forth.

Reputation Management

This tool helps you keep track of your online reviews. You can ask happy customers to leave reviews, and handle bad ones fast. More good reviews bring more trust and more customers.

Call Tracking

You can record and track incoming and outgoing calls. This helps you see what is working in your campaigns and improve how you talk to leads.

Reports and Analytics

Get clear reports on your marketing results. Track open rates, click rates, appointments, and sales. This helps you make smart choices to grow faster.

Basic API Access

Connect GoHighLevel with other tools like Zapier, forms, and calendars. It makes your system flow better by sharing data across platforms.

Best for:

Freelancers, small business owners, and new marketers who want strong tools without spending too much.

GoHighLevel Unlimited Plan – $297/month

The Unlimited Plan builds on the Starter Plan and adds more flexibility, and room to grow.

Everything in Starter

You get all the great tools listed in the Starter Plan. CRM, funnels, email and SMS marketing, calendar, and more.

Unlimited Sub-Accounts

Instead of just three, you can now create unlimited sub-accounts. Perfect for agencies that manage many clients or companies with multiple brands.

White Label Web App

Fully brand the GoHighLevel web platform as your own. Add your logo and domain name so clients see your branding instead of GoHighLevel.

White Label Mobile App

You also get a mobile version of the platform with your brand. Clients can download your app from the app store and use it to manage their accounts.

Custom Domains

Use your own domain name instead of GoHighLevel. This gives you a cleaner, more professional look when sharing links or inviting clients.

Phone and Email Rebilling (No Markup)

You can pass phone and email charges to your clients directly. This keeps billing simple without adding extra fees.

Client Reports

Create reports that show your clients how well their campaigns are doing. This builds trust and shows the value you provide.

Read this: GoHighLevel Vs Zoho: Which is Better Platform in 2025?

Membership Sites

Set up online courses or paid content areas. Users can log in, access lessons, and even make payments. All inside GoHighLevel.

Automated Workflows

Build smart systems that send emails, move leads in your pipeline, and send follow-ups. You save time and stay consistent.

Best for:

Marketing agencies, growing businesses, and anyone who needs to manage lots of clients or brands.

GoHighLevel SaaS Pro Plan – $497/month

The SaaS Pro Plan provides you everything GoHighLevel offers. It is designed for big agencies and marketing pros who want to build and sell their own software.

Everything in Unlimited Plan

All features from both the Starter and Unlimited plans are included.

Unlimited Users

Invite as many users as you need. Great for large teams with different roles – sales, support, marketing, and more.

Custom Dashboard

Design your dashboard to fit your brand and your workflow. You can customize what you see and how your tools work.

Advanced API Access

Get access to more API tools, like creating sub-accounts, loading snapshots, and deeper data control. Perfect for custom setups.

Rebilling With Markup

Unlike the Unlimited Plan, this one lets you charge extra when rebilling phone, text, email, and AI features. You can earn more money from your clients by setting your own prices.

SaaS Mode

With SaaS Mode, you can resell GoHighLevel under your own brand. You control the pricing, the features, and the customer experience.

Here is what it brings to the table:

Split Testing

Test different versions of pages, funnels, and emails to see what works best. You can improve results by making changes based on real data.

Best for:

Large agencies, software resellers, and anyone looking to turn GoHighLevel into their own SaaS business.

GoHighLevel Starter Vs Unlimited Vs SaaS Pro: Feature Comparison 

Feature	Starter ($97/mo)	Unlimited ($297/mo)	SaaS Pro ($497/mo)
Sub-Accounts	❌ (3 sub-accounts)	✅ (Unlimited)	✅ (Unlimited)
Users & Contacts	✅	✅	✅
CRM & Pipelines	✅	✅	✅
Email & SMS Marketing	✅	✅	✅
Funnel & Website Builder	✅	✅	✅
Calendar & Booking	✅	✅	✅
Reputation Management	✅	✅	✅
Call Tracking	✅	✅	✅
Reports & Analytics	✅ (Basic analytics)	✅ (Detailed reports)	✅ (Advanced options)
White Labeling	❌	✅	✅
Custom Domains	❌	✅	✅
Workflow Automation	✅	✅	✅
Membership Sites	✅	✅	✅
API Access	✅ (Basic)	✅ (Same as Starter)	✅ (Advanced)
Rebilling (No Markup)	❌	✅	✅
Rebilling (With Markup)	❌	❌	✅
Split Testing	❌	❌	✅
Custom Dashboard	❌	❌	✅
SaaS Mode	❌	❌	✅
Free Trial	✅	✅	✅

Differences Between Starter, Unlimited, and SaaS Pro Plans

HighLevel plans do share some features, but as you go higher, more powerful tools get added. 

Sub-Accounts

The Starter Plan lets you manage up to three sub-accounts only. The Unlimited Plan allows you to create unlimited sub-accounts. The SaaS Pro Plan also offers unlimited sub-accounts with full control.

White Label Features

The Starter Plan does not include white-labeling. The Unlimited Plan adds a white label web app and custom domains. The SaaS Pro Plan offers full white label branding, including a mobile app and SaaS mode.

Marketing Tools

The Starter Plan includes core marketing features. The Unlimited Plan offers more advanced automation and the ability to create membership sites. The SaaS Pro Plan provides all marketing tools plus split testing and AI billing.

API Access

Starter and unlimited plans offer basic API access for integrations. The SaaS Pro Plan gives advanced API access with priority support and more options.

Rebilling

Rebilling is not available in the Starter Plan. The Unlimited Plan allows you to rebill phone and email services without markup. The SaaS Pro Plan lets you rebill phone, email, text, and AI services with markup.

Customization

Customization and scaling options are limited with the Starter Plan. The Unlimited Plan offers better customization and grows with your business. The SaaS Pro Plan allows reselling and maximum growth.

Which GoHighLevel Plan Should You Choose?

Choosing the right plan depends on your business size, goals, and how fast you want to grow. 

Opt for Starter Plan If:

Go for Unlimited Plan If:

Decide on SaaS Pro If:

Getting Started on GoHighLevel 

First, head over to the HighLevel website. Once you are there, click the 30-day trial button. 

You will be asked to enter your email, create a password, and share a few details about your business.

Double-check your information and hit confirm. 

Now comes the fun part – choosing the plan that fits you best. Pick from Starter, Unlimited, or SaaS Pro depending on your needs.

Add your payment info. This is a required step but HighLevel will not charge you during the trial. 

Next, go to your email and look for a verification message from GoHighLevel. Open and click the verification link. 

Follow any other on-screen instructions to finish the things up. You are all set to start using GoHighLevel.

Bottom Line

Want to test things out first? Spend a month inside GoHighLevel. Build funnels, set workflows and see what it can really do for your  business.

Still confused or have questions? Book a 30-minute free consultation and get answers from a HighLevel expert. 

Frequently Asked Questions