How to use Liquid Free Text in GHL Email Templates?
Have you ever wondered why some emails feel personal, and others feel generic?
When you send the same message to every lead, it often comes across as cold and uninteresting.
But what if your email could change based on each person’s details, actions, or interests? That’s exactly what Liquid Free Text in GoHighLevel email templates lets you do.
With this simple tool, you can change your messages so they feel like they were written just for each lead, without writing 10 different emails.
In this guide, we’ll walk you through what Liquid Free Text is, how it works, and step-by-step instructions on using it inside GHL email templates, even if you’re new to GoHighLevel.
In this guide, you’ll learn:
What Is Liquid Free Text in GoHighLevel?
Ever wanted your emails to feel personal, not generic? Not like the same message sent to everyone, but like it was written just for that person. That’s exactly what Liquid Free Text in GoHighLevel helps you do.
What does Liquid Free Text mean? Liquid Free Text is an intelligent method to insert dynamic and personalized text in your GoHighLevel emails, SMS, and templates.
Liquid Free Text allows you to send one message to all of your contacts, but the message will automatically vary depending on the details of the contact, such as their name, location, service interest, or status.
So every lead gets a message that feels more relevant and personal.
Want to test Liquid Free Text yourself and see how it works in real campaigns? Get a 30-day free Trial of GoHighLevel and start sending personalized emails today.
Why Liquid Free Text matters for email templates in GoHighLevel?
Most people ignore emails that feel copied and pasted.
Liquid Free Text helps you:
It’s one of the biggest reasons GoHighLevel emails perform better than basic email tools.
Liquid Free Text vs Standard Merge Fields
Most platforms only offer basic merge fields, such as:
These fields only replace text. That’s it.
What’s the problem with basic merge fields?
They don’t think. They don’t adapt. They don’t change the message based on the lead.
Everyone still receives almost the same email. How Liquid Free Text in GoHighLevel is different
Liquid Free Text lets you go much deeper by adding:
For example, one email can say:
All from one single template. That’s something most email platforms simply can’t do.
Read this: GoHighLevel for Solar Energy Companies – Boost Leads & Sales
What Liquid Free Text Does?
Smarter and more personal emails. Liquid Free Text allows GoHighLevel to think before sending the message. It checks the lead’s data and then decides what text to show.
This means your emails feel:
Uses simple “if / else” logic
Liquid Free Text works like this:
You don’t need to be a developer. Once set up, it runs automatically.
Multiple variations in one email. Instead of writing 5 different emails, you can write one smart email with multiple versions inside it.
Each lead only sees the version meant for them. Helps tailor content for every lead.
Whether the lead is:
Liquid Free Text makes sure they receive the right message at the right time. That’s why it’s one of the most powerful personalisation features in GoHighLevel.
How does GoHighLevel Liquid Free Text work?
Liquid Free Text may sound technical, but the idea is very simple.
It tells GoHighLevel:
“If this is true, show this text. If not, show something else.” That’s it. Liquid Free Text uses if / else logic.
You are not coding an app. You’re just giving instructions to your email. How to open a Liquid block in an email template
Inside the GoHighLevel email editor:
Once saved, GoHighLevel handles everything automatically. When and where does Liquid Free Text run? Liquid Free Text runs at the time the email is sent.
That means:
This works in:
Read this: ClickFunnels 2.0 vs GoHighLevel Funnel Builder – Features, Pricing & Best Choice
Step-by-Step: Add Liquid Free Text in GHL Email Templates
You don’t need any technical skills or coding experience to use Liquid Free Text in GoHighLevel. If you can write a normal email, you can use this feature. Just follow these simple steps.
Open the GoHighLevel Email Editor
To start with, log in to your GoHighLevel account.
This is where you create and modify the email message that will be sent to your leads.
Click Within the Email Body
Once the email editor opens:
Liquid Free Text may be added at the start of the email, in the middle, or towards the end. The majority of people use it in greetings, core messages, or call-to-action messages.
Add the Liquid Free Text Section
Now it’s time to add the Liquid Logic.
Keep your text simple and easy to understand. You don’t need long logic or advanced rules. Even a small Liquid block can make your email feel much more personal.
Pro Tip
Start with short and clean logic so it’s easy to read and manage later.
Insert Simple Personalisation Logic
This is where Liquid Free Text becomes powerful.
You can use it to:
If you are new, always start with one condition only. For example, one “if” and one “else.” This makes it easier to test and reduces mistakes.
Once you’re comfortable, you can slowly add more personalization.
Test and Save Your Email
Before sending the email to real leads, testing is very important.
Look carefully for missing text, blank spaces, or wrong messages. Only save and publish the email after everything looks correct. Testing helps you avoid errors and makes sure every lead receives the right message at the right time.
Read this: 5 Untapped GoHighLevel features that drive conversions
Best Practices: Make Your Emails Smarter:
Liquid Free Text is powerful—but simple emails work best.
Don’t overthink it. Avoid too many conditions in one email. Too many “if/else” rules can:
Use multiple emails if needed. Test with real lead data.
Always test using:
This shows how the email will look in real life. Always preview before sending.
Preview helps you catch:
Never skip this step. Use fallback text. Always add a default message so the email never shows a blank space if data is missing.
Stop sending the same email to everyone. Start sending messages that feel real and relevant. Book a Free Consultation or Get a 30-Day Free Trial and see the difference yourself.
Conclusion:
Liquid Free Text makes your GoHighLevel emails smarter and more personal without extra work. Instead of creating many emails, you can use one email that changes automatically for each lead. This helps you send the right message at the right time.
Just remember to keep your logic simple, test your emails before sending, and always use backup text. When you use Liquid Free Text the right way, your emails feel more human and get better results.
Now that you know how to use Liquid Free Text in GHL email templates, you can start creating emails that your leads actually want to read.
